Endless Jewelry has announced they have secured more than 50 retail partners in New Zealand – it’s 21st market since it launched 20 months ago under the leadership of founder and CEO Jesper Nielsen.
The colorful and composable charm bracelet brand has carved a niche in the leather wraparound bracelet sector with its choice of more than 20 colorful, textured leather bracelets and 600+ charm designs.
In March, Nielsen flew to New Zealand where he introduced the brand to jewelry retailers from the North and South islands, just three weeks after opening in Australia – Endless Jewelry’s 20th market.
After signing more than 100 new Australian partners in just a week, the brand reports that New Zealand shoppers will soon be able to purchase trending leather wrap bracelets in stores near them.
Nielsen said: “I was asked to come and speak at jewelry group Nationwide’s annual conference at the Pullman Hotel in Auckland, and accepted immediately. A total of 98 independent stores from Australia and New Zealand were represented at the conference, and I met some very professional and dedicated people during my stay there.
“It has been a true pleasure to feel the positive energy of the retailers in Australia and New Zealand, and through our new area manager Helen Thompson-Carter we have already set up agreements with 54 retailers in New Zealand. This is very close to our target of 70 partners by the end of the year, and I believe this will be a very strong market for us down the line.”
In total, Endless Jewelry made agreements with close to 200 retailers in Australia in less than a month, and the growth is set to continue.
“We talk to representatives in new markets on a daily basis and the hardest part has actually been to keep up with the demand,” Nielsen says. “Right now, we’re up-scaling and increasing production facilities, also for store furniture and the wide range of in-store material for retailers. This will enable us we to reach the target of doubling our size by the end of the year, while also covering the great demand with existing partners. We have had a really positive start to 2015 and much more is to come.”