GN Diamond, an industry leader in loose diamonds and fine diamond jewelry, has been named 2021 Vendor of the Year by the Retail Jewelers Organization (RJO) in the category of Loose Goods. The RJO awards are selected by the retail membership and are given to draw attention to and award outstanding members for excellence in sales, service and support.
“We are so excited to receive this honorable award from our retail partners at RJO,” says Asaf Herskovitz, GN CEO. “Our team at GN strives hard each and every day to provide unsurpassed customer service and everyone is so humbled to have been voted Vendor of the Year for Loose Goods by RJO members.”
As all vendors start into a busy summer season of trade shows, including the JCK show in August, the atmosphere is filled with enthusiasm and optimism. “The summer continues to be strong among retailers and business has been reported as steady,” said Herskovitz. “In the past, summer months have seen slower buying trends. We speak with over 2500 retailers on a daily basis and stores are seeing significant increases over 2019 – as well as 2020. Loose diamond sales of round brilliants and ovals lead in demand with pears, princess, radiants and emeralds all being showcased and sold.”
Retailers are gearing up for a strong holiday season and GN Diamond encourages them to continue to buy for stock. “According to Shane Decker, over 80% of customers who shop for diamonds and jewelry buy that same day,” he said. “It is critical to have the right diamond inventory at the right prices and GN supports this with our 100% Trade In Guarantee and attractive terms. Loose diamonds and finished diamond jewelry purchased for inventory or from memo may be exchanged, removing the risk in buying for stock, while increasing closing percentages for stores.”
For more information about GN Diamond, their 100% Trade In Guarantee and their turn-key solutions for marketing to help increase foot traffic in your store, visit www.GNDiamond.com and call 800-724-8810.