GN Diamond and Sarine Technologies have partnered together to enhance the instore experience of buying and selling diamonds. More than just a sales tool, the Sarine Digital Display is powered by Sarine Profile to deliver a deeper, richer and more intimate experience of the diamond, bringing the diamond story straight to the hearts of the guests of retailers. GN Diamond, CEO, Asaf Herskovitz, states this will “ultimately lead to the increase of more instore sales for our retail partners.”
According to GN Diamond, they sell only the brightest and whitest Russian cut rough, which facilitates the sale of diamonds. This is why Sarine Technologies found GN to be the perfect fit to create a crisp and accurate visual of their diamonds utilizing the Sarine Digital Display.
Each diamond has its own unique story, created from a combination of components. The Digital Display presents the components relevant to the individual diamond, which are stored in the digital diamond story link. The retailer can choose which parts to present, how and when to present them, depending on the needs and preferences of the guest.
In just 3 simple steps, a retailer can integrate the Sarine Digital Display as part of their in-store sales presentation.
1. Scan – All diamonds supplied to retailers by GN will come with a QR code printed on the individual diamond paper. Scan the QR code using a tablet or mobile device, and the link to the Sarine Digital Display will upload automatically to your device.
2. Show – Once the Digital Display is downloaded to your device, you can use it during your in-store presentation to engage your guests.
3. Share – After downloading the Digital Display, it is at the retailers own discretion to share as they see fit.
For more information please call GN Diamond at 800-724-8810 or visit www.GNDiamond.com.