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    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
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    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
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    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
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Home Latest News On The Move

Jewelers Mutual® Group welcomes Krystle Craycraft as Senior Vice President of Marketing

August 30, 2021
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JM Craycraft
Krystle Craycraft

(NEENAH, Wis.) – Krystle Craycraft has joined the leadership team of Jewelers Mutual Group as Senior Vice President of Marketing. In this role, Craycraft will lead the organization’s branding and marketing efforts, with a focus on improving its digital customer experience and furthering growth of its direct-to-consumer business. She will also work closely with senior executives to develop an end-to-end digital vision to drive significant improvements in the company’s e-commerce systems and processes.

“We are fortunate to have someone with Krystle’s passion and experience to lead our marketing and e-commerce efforts,” said Mike Alexander, executive vice president of Jewelers Mutual. “Her background in building brand strategies, driving digital transformation and developing memorable customer experiences will be instrumental in our continued quest to raise the tide of the jewelry industry.”

Craycraft comes to Jewelers Mutual with an extensive background in developing business and marketing strategies to increase awareness and demand for both startups and established companies. She was most recently head of Marketing at Brinks Home. Prior to that, she drove digital transformation and e-commerce growth efforts within several organizations, including Neiman Marcus Group and J. Crew Group. Her experience, in-depth digital knowledge and vision will drive continued growth, brand recognition and revenue for Jewelers Mutual.

“The opportunity to play a role in the next chapter of this heritage brand is truly exciting as there is unlimited potential to unlock,” said Craycraft. “I look forward to collaborating with the team to increase brand awareness as well as deepen our relationship with those who already know and love Jewelers Mutual.”

In addition to her corporate experience, Craycraft is active in the civic sector, volunteering her time as a member of the Board of Directors for Juliette Fowler Communities. She has previously served on the board of the Junior League of Dallas. Craycraft holds two degrees from Cornell University.

Learn more about Jewelers Mutual at JewelersMutual.com.

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