Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    NDC Education Partner Program
    Mystery shopping results reveal opportunity for proactive consumer natural diamond education
    Jewelers of America announces 2023 GEM Awards winners
    jeweler
    ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training
    skull rings
    KIL N.Y.C. introduces the Cranium Ring
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    NDC Education Partner Program
    Mystery shopping results reveal opportunity for proactive consumer natural diamond education
    Jewelers of America announces 2023 GEM Awards winners
    jeweler
    ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training
    skull rings
    KIL N.Y.C. introduces the Cranium Ring
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News On The Move

Jewelers Mutual® Group welcomes Krystle Craycraft as Senior Vice President of Marketing

August 30, 2021
Share on FacebookShare on Twitter
Reading Time: 3 minutes
JM Craycraft
Krystle Craycraft

(NEENAH, Wis.) – Krystle Craycraft has joined the leadership team of Jewelers Mutual Group as Senior Vice President of Marketing. In this role, Craycraft will lead the organization’s branding and marketing efforts, with a focus on improving its digital customer experience and furthering growth of its direct-to-consumer business. She will also work closely with senior executives to develop an end-to-end digital vision to drive significant improvements in the company’s e-commerce systems and processes.

“We are fortunate to have someone with Krystle’s passion and experience to lead our marketing and e-commerce efforts,” said Mike Alexander, executive vice president of Jewelers Mutual. “Her background in building brand strategies, driving digital transformation and developing memorable customer experiences will be instrumental in our continued quest to raise the tide of the jewelry industry.”

Craycraft comes to Jewelers Mutual with an extensive background in developing business and marketing strategies to increase awareness and demand for both startups and established companies. She was most recently head of Marketing at Brinks Home. Prior to that, she drove digital transformation and e-commerce growth efforts within several organizations, including Neiman Marcus Group and J. Crew Group. Her experience, in-depth digital knowledge and vision will drive continued growth, brand recognition and revenue for Jewelers Mutual.

“The opportunity to play a role in the next chapter of this heritage brand is truly exciting as there is unlimited potential to unlock,” said Craycraft. “I look forward to collaborating with the team to increase brand awareness as well as deepen our relationship with those who already know and love Jewelers Mutual.”

In addition to her corporate experience, Craycraft is active in the civic sector, volunteering her time as a member of the Board of Directors for Juliette Fowler Communities. She has previously served on the board of the Junior League of Dallas. Craycraft holds two degrees from Cornell University.

Learn more about Jewelers Mutual at JewelersMutual.com.

Related Posts

Jewelers of America announces 2023 GEM Awards winners

March 20, 2023
JCK Industry Fund announces over $250,000 allocated to 2021 grant recipients

JCK Industry Fund announces 2023 grant recipients

March 15, 2023
545 fifth ave building

IGI moves to expanded New York offices and gem laboratory

March 15, 2023

Hoover & Strong’s Dani Cutler among 3 honored by Pure Earth with 2023 Force of Nature Award

March 8, 2023

Latest News

Columnists

The Story Behind the Stone: Diamonds on Pins and Needles

March 20, 2023
Other News

Mystery shopping results reveal opportunity for proactive consumer natural diamond education

March 20, 2023
Industry Events

Jewelers of America announces 2023 GEM Awards winners

March 20, 2023

Other News

ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training

KIL N.Y.C. introduces the Cranium Ring

Jewelry Marketing Survival Guide

JCK Industry Fund announces 2023 grant recipients

How to drive more sales and referrals through social media

IGI moves to expanded New York offices and gem laboratory

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.