Respected industry veteran will help Association grow in all areas
(PROVIDENCE, R.I.) – Mitch Horowitz, a sales executive whose abilities and experience are highly regarded throughout the jewelry industry, has joined Manufacturing Jewelers & Suppliers of America as its vice president of sales.
He comes to MJSA after 26 years at top jewelry trade journals, including five years as ad director at JCK Magazine and seven years as associate publisher at National Jeweler. He will put that experience to work expanding MJSA sales in all areas: membership, MJSA Journal subscriptions and advertising, ads in new digital media, and trade shows.
“Mitch brings to the job everything we were looking for,” says MJSA president and CEO David W. Cochran. “He’s energetic, he’s forward-looking, he knows the industry, and he has many personal connections. He also has a long track record of success. Mitch is going to be a huge asset for us.”
The key to building MJSA is responding effectively to members’ needs in a turbulent marketplace, Horowitz says. “I have a lot of energy and I want MJSA to reflect that, because we will need to get even more creative in these challenging times,” he says. “All of us at MJSA will have to pull in the right direction so members never doubt why they are part of the association.”
Horowitz believes MJSA will increase sales by updating, expanding, and improving existing services such as trade shows, education, member discounts, and advertising opportunities. “We will grow membership by offering the best possible services and solutions – services that will help an MJSA member not just survive but succeed,” he says. “We all know how challenging the world is today. MJSA must be a resource the industry can lean on for solutions to everyday issues.”
As an example, he cites the Internet. “The digital world is a new frontier, and we want to maximize its benefits for members,” he said. “I want to make sure that advertisers take advantage of all the digital media tools we have as an association. They offer opportunities that cannot be found on a printed page.”
At the same time, traditional trade shows are a big part of his vision. “This is a press the flesh business, so face to face selling will remain important,” Horowitz says. “A key area of growth will be MJSA Expo New York and shows we might be able to do in other markets.”
Much depends on the Association’s ability to create connections with members and between members, Horowitz emphasizes. “Any accomplishments I have had are based on building relationships and connecting people with one another,” he says. For his part, he plans to travel extensively from his office in Dallas to make those connections.
“I believe the work is done in the field, so I plan to be visible,” he says.
Horowitz can be reached at 972-896-7653. For more information, call MJSA at 800-444-6572 or visit www.mjsa.org.