Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Ohio jeweler builds bar to observe relocation anniversary
    Pitards add Goldstein’s to a well-seasoned mix
    Golden Trove
    Golden Trove
    To Infinity & Beyond
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Atlanta Jewelry Show hosting GIA Gem Identification Lab Class
    5-day class March 7 – 11, 2023
    Kelly Waters introduces all sterling men’s collection
    Kelly Waters introduces all sterling men’s collection
    Suzy Levian reveals the story behind the secret diamond
    Consumers plan to spend nearly $26B for Valentine’s Day
  • Podcast
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: How quickly (and slowly) things can change
    The Story Behind the Stone: Out of the Blue
    Is the customer always right?
    Successful Custom: The One Thing You Need To Do!
    Ten things you can do to raise the level of your customer service
    Is the customer always right?
    Successful Custom: Sizing up your ring mandrel
    Jewelry marketing lessons for growth in 2023
    Jeweler’s Insurance: The wrong time to ask the right questions!
    From Bland to Bold: How humor can transform your jewelry advertising
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Ohio jeweler builds bar to observe relocation anniversary
    Pitards add Goldstein’s to a well-seasoned mix
    Golden Trove
    Golden Trove
    To Infinity & Beyond
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Atlanta Jewelry Show hosting GIA Gem Identification Lab Class
    5-day class March 7 – 11, 2023
    Kelly Waters introduces all sterling men’s collection
    Kelly Waters introduces all sterling men’s collection
    Suzy Levian reveals the story behind the secret diamond
    Consumers plan to spend nearly $26B for Valentine’s Day
  • Podcast
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: How quickly (and slowly) things can change
    The Story Behind the Stone: Out of the Blue
    Is the customer always right?
    Successful Custom: The One Thing You Need To Do!
    Ten things you can do to raise the level of your customer service
    Is the customer always right?
    Successful Custom: Sizing up your ring mandrel
    Jewelry marketing lessons for growth in 2023
    Jeweler’s Insurance: The wrong time to ask the right questions!
    From Bland to Bold: How humor can transform your jewelry advertising
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News On The Move

Paul Machiels, owner of Charms Plus, to retire 37-year industry veteran seeking to sell wholesale business

October 1, 2017
Share on FacebookShare on Twitter
Reading Time: 5 minutes

Machiels Oct
Paul Machiels
Paul Machiels, who has spent the last 37 years selling jewelry, chains, and charms to retail stores, has announced his retirement. His announcement coincides with his intention to sell JKM Enterprises, parent company of Charms Plus, to interested buyers. His book of business continues to be lucrative with over 500 active customers.

“I was 32 in 1981 when I started in the business,” says Machiels. “I started as a salesman and partner for Golden Link in early 1981.”  Paul was prodded by his father-in-law, Bob, to go out on his own later in the year. Bob loaned Paul $5000 and on November 15, 1981 he launched Amsterdam Gold. He promptly paid Bob back by the end of December.

An immigrant from Holland and proud American citizen, Paul has contributed many years of innovation to the wholesale jewelry business. He started with gold chains and ventured into many areas, subsequently generating income of over $300,000 in 1982. With the help of his business partner and wife, Susi, they generated over $1.1 million in sales in 1983, then eventually generated revenue of $5 million at its peak in the latter part of the decade.

Many strategies contributed to his success in the industry, including his backing by a Swiss gold chain provider on a gold lease. “This was critical in enabling us to try different products, unique bracelets from Milan, Italy, handmade cottage industry bracelets, and chains of all kinds and sizes,” says Paul. “It was suggested by a Canadian supplier to run a one-day gold sale for the retail buyer. We started with Belk Department Stores on a Black Friday sale, and worked all night on Thanksgiving. We grossed $10,000 in two days and decided to start this at other department stores.”

Paul eventually hired sales reps to do the gold sales. A large, national retail jeweler liked the idea and Paul’s company started doing the gold sales across their 500-store footprint with a team of 10 people. Business and diversity spawned innovation and his company started doing custom, special orders. Once launched, this successful endeavor averaged 40 orders faxed in per day from the jewelry chain stores.

The Charlotte and Atlanta trade shows, among many others, became strategic events and were lucrative and enjoyable. On average, Paul’s company had 13 people and 5 booths at the shows for many years. 

As the industry pivoted in the 1990s, so did Paul as he put his focus on charms. Moving towards charms required a new strategy and a new business, Charms Plus.

Paul traveled worldwide to obtain the best suppliers for his customers and innovated the display of charms in custom display cases with a new system for product ordering requiring a smaller inventory and streamlined fulfillment.

Charms became a very lucrative and enduring business for Charms Plus over the last 20 years. Client preferences and desire for quality drove many iterations of gold and silver charms for earrings, bracelets and necklaces and Paul, once again, pivoted towards the very best products imported from many countries including China, Turkey, Italy and many others.

Paul stated, “Leveraging long-time relationships is what drove my business. Trust is the strongest trait of success and I’ve made thousands of friendships in my years in the field.” 

Paul’s plan for retirement is to travel with his wife, not for business, but for enjoyment. He also looks forward to spending more time with his children and grandchildren and espousing many words of wisdom in his famous basement bar with friends and family.

If you are interested in talking with Paul about acquiring his book of business, a debt free company, and nominal inventory, please send all inquiries to info@tsmbservices.com or call 704-918-5740.

 

Related Posts

AGTA & Rio Grande announce partnership

AGTA & Rio Grande announce partnership

January 30, 2023

Quality Gold, Inc. announces acquisition of HERCO Jewelry Company

January 23, 2023

ASHI announces winner of 2022 Holiday Sweepstakes

January 23, 2023

IJO appoints new board members

January 23, 2023

Latest News

Industry Events

Atlanta Jewelry Show hosting GIA Gem Identification Lab Class
5-day class March 7 – 11, 2023

February 1, 2023
What's New

Kelly Waters introduces all sterling men’s collection

February 1, 2023
Other News

Suzy Levian reveals the story behind the secret diamond

February 1, 2023

Other News

Consumers plan to spend nearly $26B for Valentine’s Day

SJO/NCJA planning “Rock Solid” event February 25-27

Furry Friends on the Job: Say hello to Teddy from Matthew’s Jewelers

Ohio jeweler builds bar to observe relocation anniversary

Pitards add Goldstein’s to a well-seasoned mix

Golden Trove

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Trade Shows
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.