(FAIRFIELD, Ohio) – Quality Gold, Inc., a leading vertically integrated specialty logistics and jewelry company, announced it has signed an agreement to acquire SWISS CROWN™ USA (“SWISS CROWN”), a leading wholesale watch company specializing in Pre-owned Rolex – Independently Certified watches. The acquisition is expected to be completed by the end of January 2024.
Established in 2013 by Daniel Marks and Scott Freberg, two individuals with extensive experience in the fine jewelry industry, SWISS CROWN™ USA was founded on partnering with select high-quality retailers to provide a turnkey solution to sell pre-owned luxury watches. SWISS CROWN™ USA has successfully distributed pre-owned Rolex watches for over ten years.
“We’re thrilled to welcome SWISS CROWN into the Quality Gold family,” said Quality Gold’s CEO, Michael Langhammer. “Quality Gold and SWISS CROWN have both demonstrated a track record of success spanning several decades, and we believe SWISS CROWN represents an ideal acquisition given its strong relationships and reputation for expertise in the Pre-owned Rolex – Independently Certified watch market. The SWISS CROWN team created a loyal retailer base, and we look forward to having the opportunity to leverage their industry expertise, product portfolio, and customer network as we continue to deliver value to our retail partners.”
“This acquisition accelerates our growth, particularly within the Pre-owned Rolex watch segment,” said Jason Langhammer, COO of Quality Gold. “It is a smart and strong addition for us. We expect that because of this transaction, there is the potential for significant synergies to make the SWISS CROWN™ USA brand, and by extension, Quality Gold, stronger. We look forward to building upon their success and continuing to offer the SWISS CROWN™ USA brand to retailers.”
“As we consider what our team has built and the reputation of the SWISS CROWN™ USA name in the industry, we knew we wanted a buyer that would continue where we left off and maintain the level of service and quality we strive to maintain,” said Scott Freberg, co-founder and Managing Director. “As we entertained options and got to know Michael and Jason Langhammer, we became more impressed with Quality Gold’s operations, ethics, and persistence to improve. We have complete confidence that our company’s reputation is in good hands. Three top employees are joining Quality Gold to ensure the brand runs smoothly. We’re incredibly grateful to the entire jewelry community that we’ve had the pleasure to work within. Over the years, we’ve developed relationships worldwide and learned so much from others with a passion for luxury watches and pre-owned Rolex timepieces.”
Quality Gold will release a 44-page catalog featuring the SWISS CROWN USA™ Brand Pre-owned Rolex – Independently Certified watches in early February. It will showcase over 180 different Pre-Owned Rolex Watches.
The acquisition of SWISS CROWN™ USA expands on Quality Gold’s successful M&A activity over recent years as it continues to acquire top-quality businesses in the fragmented jewelry watch industry and adds additional assets in the higher-end jewelry market to its portfolio. Terms of the transaction have not been disclosed.
For more information about Quality Gold, Inc. visit https://www.qgold.com/.
For more information about SWISS CROWN™ USA visit https://www.swisscrownusa.com/.
*Rolex and the model names mentioned are registered trademarks of Rolex Watch U.S.A., Inc. Quality Gold, Inc and SWISS CROWN™ USA are not authorized dealers for, nor affiliated with, endorsed by, Rolex Watch U.S.A., Inc. or any of its affiliates or subsidiaries.