(ROCHESTER, N.Y.) – RDI Diamonds of New York started as a family company over 23 years ago and as the next generation gets started, the tradition continues.
Michael Indelicato, CEO of RDI Diamonds, didn’t come from money. “My parents were immigrants and I was taught the value of hard work,” said Indelicato. “My father worked a manufacturing job but had an entrepreneurial spirit and was always selling something on the side. Watching his natural sales ability drove me to start this business and his memory continues to inspire me.”
This sales spirit was definitely genetic as Indelicato’s sister Sara LaJuett has been with him since the beginning. As a successful sales manager, GIA Graduate Gemologist, AGS Registered Supplier and mother, LaJuett has helped create the RDI brand and is also helping to bring it into the next generation with her daughter, Samantha LaJuett, joining the team.
“My daughter is a GIA Diamond Graduate and is currently one of our Simple Solutions Specialists,” said Sara LaJuett. “I am thrilled that our dedication to our clients, whom we also consider family, is continuing with her.”
“I started working with my mom and uncle when I was only 16 years old and always knew I wanted to be a part of the family business,” said Samantha. “It seemed like a fun, yet challenging career where I get to work with diamonds everyday (not the normal 9-5) and I love that. I can’t wait to really start working with all of our fantastic clients and building new relationships. Who knew there were more to diamonds than just the sparkle!”
With all of Samantha’s genetic aptitude for business RDI’s future is certainly looking bright and Indelicato couldn’t be more proud. “I am thrilled that my father’s legacy continues as his grandchildren continue what he started so many years ago.”
Since starting his business in his mother’s basement, Indelicato has made his company a force in the jewelry industry. They pride themselves on quality, attention to detail, honesty and fairness; and taking care of customers is their first priority. With offices in Rochester, New York, RDI is a leader among diamond distributors nationally. RDI Diamonds has maintained double-digit growth and was recognized in 2006 as an INC. 500 honoree.
You may contact RDI at 800-874-8768 or www.rdidiamonds.com.