Richline Group, Inc. announced in February that they had reached an agreement to acquire Chrysalis, a worldwide brand focused on creating stackable bangle bracelets adorned with talismans, good luck charms, and spiritual symbols.
Established in 2007, the Chrysalis brand was born of founders Andy and David Maine’s mutual love of jewelry and travel. What began as a chance meeting in London’s Portobello Market rapidly evolved into a spiritually-infused collection of expandable, bangles that make it easy and affordable for women to share and express their favorite memories.
“Chrysalis is a leader in the growing trend of unique and personal stackable bracelets. We could not be more excited to be a part of one of the first, and hottest, new trends in jewelry since the introduction of charm bead jewelry,” said Ramona Genao-Archibald, Richline Brands’ EVP of Merchandising.
Dave Maine, co-founder of Chrysalis, explained that, “Richline is the perfect home for our brand. They pair a clear understanding and belief in our brand with exceptional sales, operational, merchandising and marketing support.”
“Chrysalis is a wonderful addition to the family of brands that have helped make Richline the company that it is today,” said Richline Group CEO Dennis Ulrich. “We look forward to sharing their amazing designs with our retail partners, and to helping spread their message of love and light to women across the world.”