(LOS ANGELES) – TACORI, an innovator in the luxury jewelry industry for more than 40 years, announced the appointment of proven growth strategist and top brand executive Roeya Vaughan to the company’s newly created post of Chief Commercial Officer. Vaughan is the enterprise’s first C-level executive outside of the founding family, and her appointment signals TACORI’s continued investment in growth through innovation.
“TACORI was founded by my parents, Haig and Gilda Tacorian, who brought inspiration and innovation to the industry with our signature crescent design in 1998. TACORI has been a leader ever since, as my sister Nadine and I – as COO and CEO, respectively – have accelerated the company’s success and elevated the brand to new heights,” says CEO, Paul Tacorian. “Roeya shares our bold, forward-thinking mindset and sees the limitless opportunities to continue TACORI’s growth. Her proven track record for accelerating other top global brands makes her a key addition to our team.”
Vaughan is known for igniting brands, growing the global Oakley sunglass business for Luxottica, creating innovative product platforms for Mattel’s Barbie franchise, and rebranding and rebooting the ASICS and Meguiar’s brands. Prior to joining TACORI, she served as Vice President of Marketing at Behr Paint Company, where she rebooted the KILZ brand and engineered breakthrough strategic partnerships that powered double-digit sales growth.
As Chief Commercial Officer for TACORI, Vaughan will lead the sales and marketing departments, spearhead the development and implementation of strategic growth initiatives, and direct business development and partnership strategies, all with the goal of driving mutual growth with the brand’s retail partners.
“Now, more than ever, TACORI is poised for exponential growth,” says Vaughan. “The quality of the product, our unique signature crescent, handcrafted in California… TACORI’s brand equities are all meaningful differentiators, and why I was so drawn to this brand. As CCO, my mission is to partner with Paul and Nadine to move TACORI from inflection point to full potential.”
“At TACORI, it’s our passion for innovation that drives us in everything we do – and creating uniquely beautiful designs for people to celebrate their love is always paramount,” says COO Nadine Arzerounian. “We are thrilled to have Roeya join our collaborative team as we write the next chapter of our success story.”
Visit TACORI online at www.tacori.com.