(LOS ANGELES) – Iconic fine jewelry brand TACORI is celebrating the 25th anniversary of its signature design, the TACORI Crescent. What began as a challenge to embed a hidden symbol of love on the inner face of a ring decades ago has become TACORI’s world-renowned signature design detail. To celebrate, the brand is kicking off a host of activations across the U.S. and Canada including a dedicated paid media campaign, social media contest, in-store events at authorized TACORI Retail Partner locations and a limited edition TACORI art book that showcases the evolution of the design.
In 1998, the TACORI Crescent was born of thoughtful interpretation when TACORI founder, Haig Tacorian, commissioned artisan Garo Kourounian to imbue a ring with a subtle symbol of love. Kourounian artfully concealed a heart, only revealing the upper half of the shape. This distinctive design was the first iteration of the iconic TACORI Crescent that now unites every TACORI collection.
Today, Tacorian’s daughter and Head of Design, Nadine Tacorian Arzerounian, creates an artful balance between tradition and innovation. “The essence of the TACORI legacy is the Crescent, and we continue to honor and evolve this foundational design element,” said Arzerounian.
The TACORI Crescent is used in original and unexpected ways – as an artisan signature, as a fabric on the inner face of a ring, and as a hidden detail only visible to the wearer. It can be etched in metal, set in pavé diamonds, or formed from negative space to create stunning windows of light. By adding these unexpected and distinctive touches, TACORI transforms a beautiful piece of jewelry into a reminder to celebrate life’s beautiful details.
To mark this important anniversary, TACORI will be spotlighting the Crescent with an array of activities. The celebration begins this month with an exclusive press and retailer anniversary launch event at the Aman New York Hotel, along with TACORI Crescent storytelling spreads in luxury, lifestyle national publications. Upcoming activities include the launch of a Classic Crescent RoyalT Diamond Band capsule collection, a TACORI Crescent roadshow featuring a one-of-a-kind traveling retail installation, exclusive customer giveaways and more at participating TACORI authorized Retail Partner locations.
To learn more, visit www.TACORI.com/Crescent-25.