(AMSTERDAM, The Netherlands) – TW Steel, the global lifestyle brand renowned for being “Big in Oversized Watches,” went into its first ever appearance at JCK Las Vegas bolstered by key hires to TW Steel USA Inc.
The company has announced the appointment of Mr. Herschel Hiat to the new role of Executive Vice President North America. Prior to joining TW Steel USA Inc., Herschel was Senior Vice President of Sales for M. Z. Berger Watch Company and before this he was Executive Vice President, National Accounts for Bulova Watch Company.
Hiat’s employment will see him report directly to TW Steel CEO and co-founder Jordy Cobelens while he heads up a sales team currently consisting of five industry veterans, two of whom are also new appointments. Chuck Goedtke and Marie Rice have been added to the brand’s sales force, managing the South East and Western regions respectively.
Goedtke was a long-time employee of Bulova where he rose to the level of Regional Vice President. Rice similarly enjoys an exemplary record in sales and in luxury jewelry from her base in Los Angeles. Their expertise and local regional knowledge adds to an already solid TW Steel USA Inc. sales team which includes Heidi Edmunds (Northeastern Region and National Accounts), Jerry Youkelson (Midwestern Region) and Fernando Hernandez (Southwest Region).
“I’d officially like to welcome Herschel to TW Steel USA Inc.,” stated Cobelens. “We’re delighted to have him as part of our team and leading up our American operations. He brings a wealth of knowledge to our brand and I’m excited to see his leadership grow TW Steel across the United States.
“At the same time we’re excited to add Chuck and Marie to the sales team. They enjoy great reputations and have the enthusiasm and motivation to really drive our business forward in their markets. Combined with our existing personnel, I’m confident we have the best individuals in place to build our network in America and ensure TW Steel continues its reputation for making big, bold statements in the industry.”
TW Steel’s debut at JCK Las Vegas also saw the U.S. introduction of its re-styled Canteen Collection. The brand’s signature timepieces, presented in 45mm and 50mm editions available with either a luxurious leather strap or stylish steel bracelet, are being rolled out throughout 2015 marking the celebration of TW Steel’s 10th anniversary.
TW Steel is a private, family-owned company founded in 2005 by Jordy and Ton Cobelens. Available in over 100 countries, TW Steel is an Official Sponsor of Movistar Yamaha MotoGP™ and features ambassadors including MotoGP™ and F1™ World Champions Mick Doohan and Emerson Fittipaldi and multiple Grand Prix winner David Coulthard. Visit TW Steel online at www.twsteel.com.