(HOUSTON) – Houston-based Zadok Master Jewelers will take part in an initiative to beautify Bayou City’s landscape with verdant seedlings while also improving the environment. The project is in partnership with Trees For Houston, a local nonprofit that is dedicated to planting, protecting and promoting trees in the city. While the collaboration has officially launched, the first round of trees will be planted through a potting event with the entire Zadok staff on October 25th at 2001 W. 34th Street. The Zadoks have committed to planting a sapling tree within the Houston city limits in honor of each couple who purchases a diamond engagement ring in Zadok’s Houston store or online. This ongoing endeavor is being initiated in an effort to combat the effects of climate change by increasing the number of trees in the Houston area, thus helping to reduce carbon levels in the atmosphere – as well as other benefits that trees provide to the environment.
Segev Zadok, Laura Mayer of Trees For Houston and Jonathan Zadok.“The Zadok family is proud to support and partner with Trees For Houston, a non-profit that promotes an important mission – the planting, protection, and promotion of trees throughout the Greater Houston area,” states Dror Zadok, owner of Zadok Master Jewelers. “Much like Trees For Houston, Zadok Master Jewelers strives to ensure that ethical and sustainable practices are being executed – both in the community and in business policies – that help to conserve our planet and its natural resources.”
Since the store’s inception in Houston 45 years ago, the family has been environmentally conscious. By placing an emphasis on sourcing natural diamonds, the jeweler has reduced its carbon footprint. Through this campaign, the retailer hopes to educate customers about the benefits of sourcing and stocking natural, conflict-free diamonds. “The connection between planting trees and purchasing an engagement diamond actually is a natural one,” adds Gilad Zadok, partner at Zadok Master Jewelers. “Much like an engagement, planting a tree represents creating a new beginning with beauty and good health.”
Trees For Houston executive director Barry Ward adds: “We are excited to partner with Zadok Master Jewelers in their pledge to plant a tree for each engagement diamond purchased. Trees For Houston has been an integral part of establishing and renewing green infrastructure throughout the city of Houston by providing thousands of trees for neighborhoods, schools, and parks. Now more than ever, access to trees and greenspace is essential, especially in underserved communities. Our services and resources allow us to ensure a far-reaching impact for years to come, and we are inspired by the Zadok family’s contributions and dedication to that impact.”
To learn more about Zadok Master Jewelers, call 713-960-8950 or visit www.zadok.com.
For more information about Trees For Houston, visit www.treesforhouston.org.
