More than 6,700 small businesses and organizations signed up to be Neighborhood Champions, a 63% increase from approximately 4,100 in 2015
As Small Business Saturday wrapped up its seventh year on Saturday, November 26th, the outpouring of support for local businesses across the country hit record highs with 72% of U.S. consumers aware of the day. More shoppers reported visiting local independent businesses on Small Business Saturday this year than ever before, according to results from the Small Business Saturday Consumer Insights Survey, released today by the National Federation of Independent Business (NFIB) and American Express. This year, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, marking a 13 percent increase from 2015.
Read the full story at http://about.americanexpress.com/news/pr/2016/2016-small-business-saturday-results.aspx