Last updateWed, 13 Jun 2018 12am

ASHI Diamonds launches “Bridal Our Tradition” 2012 marketing program


(NEW YORK) - ASHI Diamonds is proud to release its new 52-page 2012 “Bridal Our Tradition” bridal book along with the latest 2012 ASHI Bridal Jewelry Collection. The program incorporates all the marketing and merchandising strategies essential for creating a jewelry store’s image as the premier bridal source in their market.

This is ASHI’s most ambitious and creative bridal book ever. This spectacular book is designed to encompass not only the emotions of love and marriage, but to also emphasize the beauty and art of fine jewelry and limited edition pieces to provide memories for a lifetime. “Bridal Our Tradition” featuring an exquisite new assortment of Contemporary, Vintage, and Traditional Bridal Designs, will please the most discriminating consumer. Within its illustrative pages, you will preview today’s most innovative new styling with bold and definitive designer looks, market tested and proven products, and resurgence of  traditional styles, re-crafted  by ASHI’s in-house craftsmen into “new classics” for the bridal category.

ASHI has gone to great lengths to provide their customers with a presentation of unique and copyrighted styles, exemplifying a step up from the ordinary to the extraordinary, not only in assortment, but also in quality and workmanship, synonymous with ASHI’s tradition. “Bridal Our Tradition” bridal book has the perfect blend of exceptional value and reasonable prices that today’s consumers demand. The wide selection of products featured provides the options and quality customers expect, allowing you the flexibility to achieve a competitive advantage in any market.

The ASHI 2012 Bridal Marketing and Merchandising Program is designed to brilliantly showcase this collection of bridal as your own store’s bridal brand. The “Bridal Our Tradition” collection extends beyond just bridal; it also features a wide array of diamond fashion and diamond basics. This added element will allow the “Bridal Our Tradition” book to serve as a year-long catalog of your store’s extensive line of fine jewelry.

Marketing Highlights

  • Bridal Book: The Upscale 52 page “Bridal – Our Tradition”.
  • Branding “Your Store Name”: Individualizing your store with your company logo on the front cover creating a custom look as well as the inside front page with personal message about your store, hours of operation, etc.
  • Customization: The Bridal Book can be customized with full ready pages featuring the product lines and collections from over 100 of the leading jewelry and watch brands.
  • Digital Marketing - All Free:  Bridge the gap between your print and online marketing by receiving branded and customized bridal e-commerce website, mobile ready website, digital e-catalog, digital coupon, bridal e-mail blast and QR code.
  • Point-of-Sale, Television Commercial and Store Marketing Visuals – All Free: Supported with point of sale marketing material and attractive print & television advertising for a specific market. High resolution images for ad creation, billboards, print and website content. In store looping DVD’s for your store location as well as handouts for your potential bridal customer.

The “Bridal Our Tradition” bridal book embodies the ideal union of quality, value, service, and marketing support.  ASHI Diamonds is sure that “Bridal Our Tradition” collection will impress and satisfy the diamond buying consumers, while also branding and positioning you, the independent jeweler as “the store to shop” for all their bridal and diamond jewelry needs.


Please call ASHI at 800-622-ASHI or your regional sales representative to assure that your store remains The Bridal Center in your market and beyond. For more information visit www.AshiDiamonds.com.