Last updateTue, 19 Jun 2018 9pm

M. Geller introduces First Choice™ for romancing the stone


New presentation box adds excitement to customer viewing

(CHICAGO) - Loose diamond wholesaler, M. Geller, Ltd. has announced that it will soon ship loose diamonds for memo in their new First Choice™ presentation package. According to company president and owner Marc Geller, “This is an exciting new way for us to enhance our customers’ selling opportunities. We designed the package specifically to add luxury and romance to a store’s presentation of a diamond.”

Geller-DecThe First Choice™ presentation package features a richly finished, sleeved box with a hidden window revealing the requested diamond in a velveteen-lined acrylic box. The package also includes a tension ring for customer presentation and a recess for inclusion of a copy of the diamond certificate.

“The response to the package when previewed at trade shows and various meetings has been incredibly positive,” said Geller. “We’re thrilled that it is now going to be an integral part of our memo process.

“We’ve always looked for ways to help our customers sell more diamonds. The First Choice™ package complements the quality and breadth of our inventory and the great diamond expertise we have always provided for the past 28 years.”

M. Geller, Ltd. is a Chicago-based wholesaler of loose diamonds on memo. Their First Choice™ memo program includes white and fancy color diamonds as well as precious color gemstones, and a huge selection of earrings from its Diamond Earring Emporium. The company will also soon release the newest editions of its e-commerce tools, The Bridal Ring Creator™ and The First Choice™ Loose Diamond Search program.

For more information, contact M. Geller at 800-643-5537 or visit www.mgellerdiamonds.com.