Florida jeweler takes helicopter to execute innovative promotion
Fort Myers News-Press USA TODAY NETWORK – FLORIDA
Most people have fantasies of finding a genie in a bottle, a treasure map with an ‘X marks the spot’ or, at the very least, an interesting message.
But for Wes Skinner, a bottle he found bobbing in the Gulf of Mexico was no fantasy. The message inside the bottle turned into a $10,000 Mark Loren Designs’ diamond for the 22-year-old FGCU student.
On Feb. 12, Loren, owner and founder of Mark Loren Designs, helicoptered along the Lee County coastline and dropped three bottles, each with messages, as a promotion for Valentine’s Day.
Two bottles contained $2,500 gift certificates valid for any purchase or services at the Fort Myers gallery at 13351 McGregor Boulevard.
But that third bottle had contents worthy of an “I Dream of Genie” type result: A certificate for a diamond valued at more than $10,000.
Read the full story at http://fortmyers.fl.newsmemory.com/publink.php?shareid=3f6a955b8