Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Corinth Jewelers opens fabulous standalone store
    Positive Outlook for Holiday Sales
    Riding the Wave with Essential Lab Grown Diamonds in a Changing Market
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    JA members push for security, credit reform in D.C.
    Columbia Gem House opens raffle to support Sea Turtle Rehabilitation
    CD Peacock partners with Foster Love to support Chicago’s foster youth
    NDC and Lorraine Schwartz announce the 2023 Class of Emerging Designers
  • Podcast
    Episode 44 -John Carter, From Small Town to Big Dreams of Jack Lewis Jewelers
    Episode 44 -John Carter, From Small Town to Big Dreams of Jack Lewis Jewelers
    Dangers of Jewelry theft and how to prevent them 350
    Episode 43 -Kenny Mullins, Dangers of Jewelry Theft and How to Prevent Them
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
  • Columnists
    The Story Behind the Stone: Just Jewels
    Safeguarding High-Value Retailers: Unveiling the cyber risks and effective countermeasures
    4Cs of Diamonds? Here are the 4Cs of Jewelry Marketing to help you sell them
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Corinth Jewelers opens fabulous standalone store
    Positive Outlook for Holiday Sales
    Riding the Wave with Essential Lab Grown Diamonds in a Changing Market
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    JA members push for security, credit reform in D.C.
    Columbia Gem House opens raffle to support Sea Turtle Rehabilitation
    CD Peacock partners with Foster Love to support Chicago’s foster youth
    NDC and Lorraine Schwartz announce the 2023 Class of Emerging Designers
  • Podcast
    Episode 44 -John Carter, From Small Town to Big Dreams of Jack Lewis Jewelers
    Episode 44 -John Carter, From Small Town to Big Dreams of Jack Lewis Jewelers
    Dangers of Jewelry theft and how to prevent them 350
    Episode 43 -Kenny Mullins, Dangers of Jewelry Theft and How to Prevent Them
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
  • Columnists
    The Story Behind the Stone: Just Jewels
    Safeguarding High-Value Retailers: Unveiling the cyber risks and effective countermeasures
    4Cs of Diamonds? Here are the 4Cs of Jewelry Marketing to help you sell them
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

7-point checklist to optimizing your Facebook Business Page

Crystal Vilkaitis - RDI Diamonds’ Resident Social Media Expert by Crystal Vilkaitis - RDI Diamonds’ Resident Social Media Expert
May 6, 2014
Share on FacebookShare on Twitter
Reading Time: 8 minutes

There’s a lot to know when it comes to marketing on Facebook. And it doesn’t help that they’re changing things at what seems like lightning speed. So RDI Diamonds has put together 7 easy ways for retailers to optimize their Facebook Pages to increase online exposure, engagement and foot traffic.

RDI-author-May1. Use a Page versus a Profile

If you’re unsure as to what kind of account you have, answer this question: Do you have Likes or Friends? If you have Likes, you have a Page; but if you have friends, it’s likely you’ve created a personal Profile. I strongly suggest you migrate to a Page. Here’s why:

Per Facebook’s terms, if you’re going to promote a business on Facebook’s platform, you need to do so with a business page, an ad or a group page. If you’re using a personal Profile for business, depending on how you’re using it, you could get shut down or locked out of Facebook.

There are advantages to using a personal Profile, like you can message people and request friendship (you cannot through a Page). However, there are several advantages to using a Page for your business. Pages have access to applications, which allow a business to do things like collect e-mail addresses, post special offers, fan-gate a page (protect content: where in order for someone to see it, they must like you) and run giveaways or contests. There are application sites like WooBox.com or ShortStack.com that you can add to your Page.

2. Include all information in the About section

After reading this post go to your page and see what information displays in the About Section.

• Do you have all of your contact information, including an e-mail address and your website?

• Are all the types of items you carry listed?

• Do you mention consumer known brands you carry?

• Have you listed links to other social media and review platforms like Pinterest, Yelp, Instagram, Twitter, etc.?

Now look at your page under your profile picture. Is your website listed and clickable (meaning it has the http:// in front of the web address)? If not, be sure to add it to this section of your page for easy access to your website.

3. Have a strong cover image with a call to action (CTA)

First, I suggest switching out your cover photo at least every month. The cover image is the first thing people see when going to your page; it’s prime real estate. Plus, when you change your cover image, it will go into the news feed of your likes showing the new image, which is a non-spammy way to get in front of your Facebook likes.

I suggest the cover image be a high quality image of your store inside and/or out, your staff, your products, your specials, etc. You want to make sure to use images, and include a CTA, which might be ‘Like our page’, ‘Enter this giveaway’, ‘Come to our event’, ‘Call for more information’, ‘Come in and buy’, etc.

4. Have a branded, recognizable Profile Picture

It’s important that all of your online platforms have a consistent brand, which should match your business. The profile picture on Facebook generally won’t change like the cover image does. The profile picture displays as a small square in the news feed of your fans, so make sure it’s easy to see, recognizable and matches the branding of all of your other marketing outlets. This typically will be your logo, a picture of your store and sign with your business name on it, and/or a picture of the owners or staff.

5. Post engaging content

The online world has become extremely crowded; there are millions of pieces of content published every day and it can be hard to stand out and gain attention from your target audience. Anything that you post on your Facebook page needs to intercept the viewer, not interrupt. Things like tips, helpful and resourceful information, relatable posts and pictures. Follow these guidelines when you’re posting to your business page:

• Is the post/photo interesting/funny/inspiring?

• Does it directly relate to my perfect customer?

• Is the text on the post too long?

• Is the photo clear and of good quality?

• Is my logo/store name and/or website needed on this graphic/post?

• Are we asking too much of the viewer from this post?

• For promotion posts, is the call to action clear?

6. Post and promote events

In-store events are one of the best ways to drive foot traffic to your store. Make sure you’re fully leveraging Facebook to increase event attendance by creating a free Facebook Event Page, which is attached to your business page. Once you create one, the event will display within your apps section (where your photos are displayed, under your cover image), and it will automatically post to your Timeline. You can invite people to attend using your personal profile, but I suggest advertising event pages to a very targeted, local audience using the Facebook Ads platform.

Be sure to take photos and post to your Facebook page in real time, during the event. You might get a few more to come in from the pictures you post. Then, you can use those photos as a promotional tool for the next event! Photos of people are a great way to humanize your brand, and typically get the highest engagement rate (most likes/comments) on Facebook.

7. Collect e-mail addresses and promote your e-mail list

If you get anything from this post I want it to be this: using social media sites like Facebook to build an e-mail list is one of the best ways to use social media. To do this, have an e-mail collection application on your Facebook page. If you use an e-mail marketing platform like MailChimp or Constant Contact, they’ve created a free application for you; just add to your page and connect to your account. If you don’t use an e-mail marketing platform, I strongly suggest you do.

You can also collect e-mail addresses by hosting a contest on your Facebook requiring participants to like your page and give you their e-mail address to enter. You can use applications like Woobox.com or ShortStack.com to host a sweepstakes like this on your page.

Finally, don’t forget to invite people to join your e-mail list by posting and promoting it directly on your timeline, monthly. If you have a special offer like 10% off or a free cleaning for those who opt-in, that can help increase the number of people who join your list.

RDI Diamond’s marketing and social media experts have worked with thousands of independent retailers nationally, and are dedicated to driving traffic into their doors. Connect with RDI Diamonds at www.facebook.com/rdidiamonds and sign up for our e-mail list to continue to receive marketing tips designed specifically for independent jewelers. Come meet Crystal Vilkaitis at the RDI booth at JCK,  #B4141.

 

Crystal Vilkaitis - RDI Diamonds’ Resident Social Media Expert

Crystal Vilkaitis - RDI Diamonds’ Resident Social Media Expert

Related Posts

JA members push for security, credit reform in D.C.

October 2, 2023

Columbia Gem House opens raffle to support Sea Turtle Rehabilitation

October 2, 2023
$2 million in 2021 GIA Scholarships available

GIA supports diamond traceability solutions

October 2, 2023

Safeguarding High-Value Retailers: Unveiling the cyber risks and effective countermeasures

September 27, 2023

Latest News

Other News

JA members push for security, credit reform in D.C.

October 2, 2023
Other News

Columbia Gem House opens raffle to support Sea Turtle Rehabilitation

October 2, 2023
On The Move

CD Peacock partners with Foster Love to support Chicago’s foster youth

October 2, 2023

Other News

NDC and Lorraine Schwartz announce the 2023 Class of Emerging Designers

Punchmark introduces new jewelry web technology features

GIA supports diamond traceability solutions

Corinth Jewelers opens fabulous standalone store

Positive Outlook for Holiday Sales

Riding the Wave with Essential Lab Grown Diamonds in a Changing Market

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.