Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight

    Tiffany Stevens: JVC has industry’s back

    Perry’s Emporium: Sailing for success

    Perry’s Emporium: Sailing for success

    From nursing to jewelry, a WI retailer’s career conversion

    Atlanta Jewelry Show, featuring RJO, kicks off 2021 with safe, successful event

  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • On The Move
    • Other News
    • Tradeshow News
    • What's New

    Jewelers of America announces CASE Award winners

    Jewelers Mutual® Group hires Mark Smelzer as Chief Content Executive

    Artistry, Ltd. releases new products for Spring 2021

    After a difficult year, the Israeli Diamond Industry begins 2021 with positive figures

  • Columnists
    The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

    The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

    Applied Marketing 101: The incipient end of the Airbnb Effect

    The Story Behind the Stone: Auction Action

    The Story Behind the Stone: Auction Action

    Celebrate Mom!

    5+ Digital Marketing Hacks for Jewelry Retailers on Mother’s Day

    Applied Marketing 101 video from George Prout: The Incipient End of the Airbnb Effect

    Are you losing the life blood of your business?

    The Story Behind the Stone: Provenance and Story

    The Story Behind the Stone: Provenance and Story

  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight

    Tiffany Stevens: JVC has industry’s back

    Perry’s Emporium: Sailing for success

    Perry’s Emporium: Sailing for success

    From nursing to jewelry, a WI retailer’s career conversion

    Atlanta Jewelry Show, featuring RJO, kicks off 2021 with safe, successful event

  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • On The Move
    • Other News
    • Tradeshow News
    • What's New

    Jewelers of America announces CASE Award winners

    Jewelers Mutual® Group hires Mark Smelzer as Chief Content Executive

    Artistry, Ltd. releases new products for Spring 2021

    After a difficult year, the Israeli Diamond Industry begins 2021 with positive figures

  • Columnists
    The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

    The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again

    Applied Marketing 101: The incipient end of the Airbnb Effect

    The Story Behind the Stone: Auction Action

    The Story Behind the Stone: Auction Action

    Celebrate Mom!

    5+ Digital Marketing Hacks for Jewelry Retailers on Mother’s Day

    Applied Marketing 101 video from George Prout: The Incipient End of the Airbnb Effect

    Are you losing the life blood of your business?

    The Story Behind the Stone: Provenance and Story

    The Story Behind the Stone: Provenance and Story

  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

AGS and JA team-up for “My Jewelry Wish List”

October 21, 2020
Share on FacebookShare on Twitter

(LAS VEGAS) – The American Gem Society (AGS) and Jewelers of America (JA) have joined forces for a consumer campaign designed to generate excitement about jewelry among consumers and help drive traffic to their members’ stores this holiday season.

The campaign, which will go live October 26, will be promoted on both the AGS and JA websites, as well as through their respective social media platforms. The campaign is designed to enable all levels of the jewelry industry to get involved and share their own “My Jewelry Wish List” with their clients and followers. The organizations have created a toolkit for members featuring website and social media templates, how-to guides, sample posts, and will feature a digital “Wish Book” spotlighting both AGS and JA member jewelry.

The campaign also features two sweepstakes where four lucky winners will each receive a gift card to an AGS or JA jeweler near them. Consumers can enter the sweepstakes through either the AGS or JA website or through Instagram. There will be daily social media posts featuring jewelry from AGS and JA members, along with consumer eblasts and posts in both organizations’ publications. The winners will search for a jeweler near them through AGS and JA’s jewelry store searches found on their respective websites.

“By joining together and combining resources, we can make a bigger impact and drive more consumers to our members’ stores,” said Katherine Bodoh, RJ, CEO of the American Gem Society and AGS Laboratories. “It has been a challenging year and our wish is to help our members this holiday season.”

“We are looking to get consumers thinking about jewelry ahead of the busy holiday season. The ‘My Jewelry Wish List’ enables consumers to dream about jewelry and head to their local jeweler to build a wish list,” says JA President & CEO, David Bonaparte. “We are excited to work with AGS on this campaign. Together we can have a larger voice and help the industry command more of the gift-giving share.”

Along with the “Wish List” idea will be a “Gift List” component. Both features will help holiday jewelry shoppers avoid last-minute gift-giving. Jewelry lovers can build the wish and gift lists to find more meaningful gifts. AGS and JA saw this campaign as not only a way to drive awareness to their members, but to give consumers something inspirational and positive to look forward to this holiday season, especially as we near the end of 2020. “My Jewelry Wish List” is a reminder that jewelry is the ultimate gift.

To learn more about the campaign, email either marketing@ags.org or events@jewelers.org.

Related Posts

After a difficult year, the Israeli Diamond Industry begins 2021 with positive figures

April 7, 2021

Study of rare diamonds unlocks more of Earth’s secrets

April 5, 2021

One year later, economy ‘has come a long way’ says NRF

April 5, 2021
The Plumb Club April Podcasts to educate retailers on benefits of differentiation

The Plumb Club April Podcasts to educate retailers on benefits of differentiation

March 31, 2021

Latest News

Industry Awards

Jewelers of America announces CASE Award winners

April 7, 2021
On The Move

Jewelers Mutual® Group hires Mark Smelzer as Chief Content Executive

April 7, 2021
What's New

Artistry, Ltd. releases new products for Spring 2021

April 7, 2021

Other News

After a difficult year, the Israeli Diamond Industry begins 2021 with positive figures

Soothe 3 common customer pain points with Diamond Hunt

Study of rare diamonds unlocks more of Earth’s secrets

CBG announces 2021 live event in Las Vegas

AGA Career Forum – “What Can You Do with Your Gemology?”

Jewelers Board of Trade® holds annual elections

Southern Jewelry News

© 2020 Southern Jewelry News.

Additional Information

  • About
  • 2021 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2020 Southern Jewelry News.