(DALLAS, Tex.) – As a part of this year’s AGTA Spectrum Awards™, AGTA, in conjunction with MVI Marketing, is introducing a new awards division – Consumer’s Choice Honors sponsored by MVI’s Jewelry Consumer Opinion Council (JCOC).
AGTA will automatically enter participants in the AGTA Spectrum Awards™ into the Consumer’s Choice Honors sponsored by The Jewelry Consumer Opinion Council (JCOC). There will be no additional entry fee for these new honors.
AGTA will forward to MVI the details of each entry along with quality digital photography for display on the Internet. JCOC will create, develop and deploy a consumer market research study which will be focused on selecting consumer winning choices for the Consumer’s Choice Honors awards. One consumer selected winning style will be identified in the same five categories of the traditional AGTA Spectrum Awards™ which include Bridal, Business/Day Wear, Classical, Evening Wear and Men’s Wear.
The JCOC will make a presentation to the five winning designers at the AGTA GemFair™ Tucson in February 2009 during the AGTA Spectrum Awards Dinner Dance. AGTA will be celebrating the 25th Anniversary of the Spectrum Awards at the event.
“We are thrilled to have JCOC involved with the Spectrum Awards,” stated Douglas K. Hucker, AGTA CEO, who adds, “It should be interesting to see how the consumer’s choices compare with the results of our traditional judging methods.”