An exciting line up of speakers for the upcoming Alabama & Georgia Jewelers’ Convention has been announced. The Jewelers of America (JA) state affiliates for Alabama and Georgia are coming together for the first time to host a joint convention April 17-19, 2009. The event will be at the well known Callaway Gardens in Pine Mountain, GA. Both groups are very excited about the enhanced networking opportunities, and sharing of resources and ideas, including the Roundtable discussions with topics requested by jewelers.
The educational programs and speakers include:
Creating a New Store Image – presented by Lisa Wright of Chippenhook
Visual points of interest that are simple and easy to apply will make your store stand out! This workshop will offer display techniques along with the newest trends to give your display cases and windows a new, refreshed look. Attendees will learn time proven techniques and the latest trends of presentation that improve how your store is perceived, and give you a competitive edge. Wright will offer practical aspects of space allocation, merchandising and traffic patterns, and how they interact to increase your bottom line.
Instore Photography Simplified – presented by Darrell Warren of Stuller
Have you ever needed a photograph of a new jewelry design, an appraisal, or want to create an ad for your local media or the web? If so, you will be in for a treat – this program is for everyone in the jewelry industry. If you have ever considered using the internet to gain access to millions of potential customers, this session will help you to get your products in front of potential buyers, in a cost efficient manner, with little or no experience. You will receive valuable cost saving tips to make image presentations for your repairs, appraisals and advertising even better. Interactions with your customers will be enhanced, and your professional image improved with photographs made possible by a simple piece of equipment that takes little or no time to set-up and use.
Spot a Fake & What to Do About It – Presented by Louis Scholz of Fine Jewelry by Louis/Brixton & Gill
Louis Scholz is a professional gemologist who can help you identify jewelry take-ins for repair, appraisal, and even cash for gold transactions. He will teach you the basics of subtle manufacturing techniques, stone cutting, markings and other identifying characteristics to make you a more informed jeweler. Know these important points before accepting the job or offering cash. Scholz predicts that more unique jewelry items will come into the marketplace, and by attending this informative luncheon seminar you will have an edge on your competition through knowledge and awareness.
Roundtable Discussions for Owners & Managers
Roundtable discussions with predetermined topics will be a returning event for the Alabama Jewelers. A popular hit at past Conventions, the Georgia Jewelers are anxious to participate in this networking event to share ideas and help one another with problem solving. Jewelers often say that the Roundtable Discussions are one of the most important sessions they ever attend, as they learn from fellow retailers.
If your time and resources are limited in ’09, the board of directors of both states encourage you to attend this special educational forum which promises great interaction and learning from industry leaders.
A golf tournament will be hosted on Saturday afternoon on the famed Callaway property, and a new “Vendor Café” will be sponsored by suppliers and representatives on Sunday, offering a time to meet & greet for jewelers and vendors in attendance.