Despite all the hype that the Apple Watch would be the next disruptive device, the sales pace for the watch is expected to fall at a 50 percent annualized rate in 2016.
Apple shipped 10.6 million watches during the eight months it was offered for sale in 2015. But Taiwan’s KGI Securities, which keeps close tabs on all Chinese manufacturers and suppliers, estimates that 2016 Apple Watch shipments will tank over the 12-month year of 2016 to just 7.5 million, according to a report by 9to5 Mac.
Just one week before the April 24, 2016, first-year-anniversary of the Apple Watch introduction, KGI’s Ming-Chi Kuo blamed a lack of useful apps, limited battery life, and the watch’s requirement to be Bluetooth tethered to an iPhone to use the full range of apps for impeding customer demand.
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