New collection of exquisite yet affordable bridal jewelry sets
(NEW YORK) – Ashi Diamonds is proud to introduce Ashi Baby BridalsTM, a new collection of affordable yet elegant contemporary, traditional and vintage bridal sets. This stunning collection of complete engagement rings with center stones and matching wedding bands features distinctive styling, designer looks, exceptional quality and attractive pricing – all of the qualities your bridal customers are looking for. Baby Bridals is the B2B brand of Ashi Diamonds for approved retailers; the I Do CollectionTM is the B2C brand. Together, Ashi Baby BridalsTM and the I Do CollectionTM are sure to grow your Bridal business and expand your market share.
Ashi Diamonds’ new Baby BridalsTM Collection features contemporary, traditional and vintage bridal sets
(engagement rings with center stones and matching wedding bands) at attractive price points.
Buying an engagement ring is a very personal, emotional purchase for prospective brides and grooms, and it is typically their first important jewelry purchase. The jeweler that gains their trust and wins their bridal business can cultivate these customers for life. The diamond bridal business should be the independent jeweler’s number one category and priority. This category could and should generate more than 50% of your store’s overall business in a year.
Here are some of the many benefits your customers will enjoy when you make the commitment to carry Ashi Baby Bridals in your store:
- All pieces in the collection are priced at $995 to $2,495 retail – a popular price range that represents more than 35% of all bridal jewelry sets sold in the United States.
- All pieces are expertly hand milgrained, hand engraved and hand set, with exquisite styling, craftsmanship and attention to detail normally found only in more expensive branded bridal jewelry lines.
- All pieces come complete with engagement rings, center stones and matching wedding bands.
- Ashi has reduced total diamond weights in the collection to achieve a luxurious, upscale branded bridal look at a fraction of the price. Total diamond weights range from 0.50 ct. to 1.25 cts. for the complete bridal set.
- All center diamonds in the collection are very bright, eye-clean stones in various popular cuts to maximize their appeal to quality- and value-minded customers.
- With more than 100 new styles in the collection, your customers are more likely to find the bridal jewelry of their dreams from among Ashi’s wide range of contemporary, traditional and vintage bridal sets.
- Each set in the collection comes with a diamond jewelry certificate from Swiss Gemological Laboratory – which will give your bridal customers added confidence in making their purchases. In addition, they can track, view, print or e-mail their certificates, view style details and your store information – all online – as well as link to your store’s website. To track a Live Demo Certificate, please visit www.SwissGemLab.com and enter: CR-000-000-000.
- Approved retailers will get their own complimentary, branded and customized I Do CollectionTM website, as well as a complimentary, customized Baby Bridal Digital E-Catalog that can be linked from their existing website.
Baby Bridals not only benefits your customers. There are also many advantages the retailer will receive by carrying the Ashi Baby Bridals Collection:
- The collection’s exquisite styling, craftsmanship and affordable pricing far exceed what most major jewelry chains, department stores and mass merchants are offering in this price range. This means that you will no longer have to concede the value-driven bridal consumer segment to these major players. With easy credit no longer available, this evens the playing field and opens up a world of new opportunities for you to draw in more customers and increase your bridal business.
- Studies have shown that once you gain a consumer’s trust with their bridal purchase, they will come back to you again and again for other purchases. These newly captured consumers present a golden opportunity for you to grow your business and cultivate a lifetime of repeat customers. In fact, the average customer will come into a jewelry store 16 to 18 times in his or her lifetime. When you consider birthdays, anniversaries, Christmas, Valentine’s Day, Mother’s Day, Father’s Day, graduations, and “just because I Love You” gifts, it’s easy to see the importance of cultivating these customers for your store.
- Each set in the collection comes with an engagement ring with a beautifully cut and proportioned center stone, along with a matching wedding band. Semi-mounts are among the slowest turning of all jewelry categories. With rapidly declining margins on diamond center stones and the difficulty and time it takes to sell a semi-mount, center stone and wedding band separately, it’s easy to see that Baby Bridals makes the process faster and easier – Increasing inventory turns, increasing sales, increasing margins, expanding your market share, and laying a strong foundation for future growth.
- By offering a diamond jewelry certificate from Swiss Gemological Laboratory with every Baby Bridals set purchased, you increase your reputation for professionalism, quality, ethics and expertise – leading to more sales. As an added bonus, when customers track their certificates online, the unique online certificate tracking software will show them your company logo, store information, store map, store picture and style details, as well as link to your store’s website. This gives you another opportunity to reach out to these customers, strengthen your brand name, generate repeat business and position you as their “Jeweler of Choice.”
- Ashi is offering extensive marketing support for the Ashi Baby Bridals Collection that includes integrated display trays, seasonal flyers and brochures, television ads, post cards and direct mail, billboards, posters, duratrans and counter cards. This means that when you team up with Ashi on the Baby Bridals Collection, you will get more “pop” for your marketing dollar – enabling you to reach out and bring even more Bridal customers into your store.
- Approved retailers will receive a complimentary, branded and customized I Do CollectionTM website that will showcase the entire Ashi Baby Bridals Collection with their choice of markups, as well as a complimentary, customized Baby Bridal Digital E-Catalog that can be linked from their existing website.
Ashi Diamonds will be launching the Baby BridalsTM Collection at the following upcoming trade shows: The INSTORE Show, Chicago, IL, April 19-21, booths #2015-2017; CBG Las Vegas Show, Las Vegas, NV, May 26-28, 2009; JCK Las Vegas, Las Vegas, NV, May 30 – June 2, 2009, block #47067
Call Ashi at 800-622-2744 to experience the magic of the new Baby Bridals Collection. Please visit www.BabyBridals.com for more details.