(NEW YORK) – Social Media has evolved into one of the most effective and widely used forms of marketing in recent times. Knowing this, ASHI® is pleased to announce the launch of The LOVEBRIGHT® Sweepstakes. To kick off the holiday season ASHI will be giving away a beautiful 1 carat halo diamond pendant, crafted in 14K white gold, with a retail value over $2,500, to one lucky consumer from one of their participating retailer partners.
ASHI® in technical collaboration with Avalon Solution® has engineered JewelSweep™, a vertically integrated social media sweepstakes technology platform for the jewelry industry. JewelSweep™ will connect ASHI’s retail partners to their consumers.
Rajeev Pandya, partner at ASHI stated: “The JewelSweep™ Sweepstakes software solution will give ASHI’s retail partners a unique marketing opportunity to phenomenally increase and broaden their customer base, as social media posts are liked, and shared, by their customers, friends, and beyond. This style of viral marketing will exponentially boost their brand exposure and increase sales!”
The first of multiple branded sweepstakes planned by ASHI’s digital marketing team, began on November 16 and will run through December 18. ASHI is inviting all its retail partners to be a part of this exciting and free marketing initiative.
The customized banner for the Sweepstakes can be placed on participating retailers’ Facebook, Instagram, Pinterest, Twitter and other social media pages, as well as on their website, promotional materials, and e-mail blasts. ASHI will provide a customized Sweepstakes banner, with retailers’ company logo, that will link to the Sweepstakes entry page where consumers can sign up.
When an approved retail partner signs up to join this campaign, ASHI will give them a link to their customized Sweepstakes entry page. This personalized landing page will be branded with the retailer’s store logo, picture and company information. The consumer data collected from each individual retailer’s Sweepstakes landing page can be accessed with a unique login and password, by each participating retailer, for future marketing purposes. The customer data collected from the customized landing page can only be accessed by that respective retailer.
One winner will be randomly chosen from the retailer’s page with the greatest number of Sweepstakes entries. The drawing for The LOVEBRIGHT Sweepstakes will be held on or around December 21, 2016.
ASHI will give detailed instructions on how to participate, to approved retailers. In addition, ASHI’s marketing team will provide pointers on using ASHI’s social media digital content, as well as ways of interacting with their customers, during the course of the Sweepstakes.
If you are interested in participating in this unique marketing opportunity, please fill out the ASHI LOVEBRIGHT Sweepstakes Retailer Online Participation Form. All participating Retailers will need to be pre-approved by ASHI.
To learn more about the ASHI LOVEBRIGHT Sweepstakes please contact Ms. Mansi Jain, at 212-319-8291, or Mr. Prashant G., at 917-338-6825, or send an e-mail to sweepstakes@ashidiamonds.com
* Note: ASHI will only use customer data collected to select a winner. The customer data collected from a retailer’s customized sweepstakes landing page will only be accessible to that respective retailer. The information will not be used for any other purpose.
