(CARLSBAD, Calif.) – As Father’s Day approaches on June 18, THE MVEye, a leading consumer research firm, has unveiled its latest report providing valuable insights into the upcoming celebrations. The report, based on a comprehensive study of over 300 U.S. consumers between the ages of 18 and 70, offers a deep understanding of the sentiments and preferences surrounding this special occasion.
The findings from THE MVEye’s Father’s Day Consumer Research Report are both heart-warming and enlightening. The study discovered that an overwhelming 75% of participants expressed their excitement to honor the fathers in their lives this Father’s Day. This statistic showcases the significant emotional connection people have with their dads and their eagerness to celebrate this cherished bond.
“As I dad myself,” said THE MVEye CEO, Marty Hurwitz, “I find these results particularly uplifting.”
When it comes to celebrating Father’s Day, the majority of respondents (58%) revealed their intention to spend quality time together with their dads in person. Moreover, 42% of participants are planning to present tangible gifts, while 38% have exciting outings in store. Notably, 35% of respondents have decided to spend more this year on Father’s Day gifts, primarily driven by improved relationships with their fathers (45%) and increased disposable income (34%).
For those planning a gift for their dads, the report identifies various popular choices. Topping the list is a “meal out,” which 45% of respondents indicated they would purchase. Other preferred options include retail gift cards (38%), hobby items (36%), clothes/accessories (35%), and watches/jewelry (30%). In the watches/jewelry category, an impressive 60% of participants plan to spend over $200, emphasizing the significance of these timepieces as memorable and meaningful gifts.
Interestingly, 92% of the dads surveyed expressed their own excitement about being celebrated on Father’s Day. The study reveals that their children are the primary celebrators (81%), followed by their spouse/partner (53%), and their own parents (50%). Additionally, 30% of dads even look forward to celebrating themselves on this special day.
When given a choice, 45% of dads stated their preference for “dining out” as the ultimate Father’s Day experience. Retail gift cards (25%), electronics (24%), and watches/jewelry (23%) also emerged as highly desired gifts among fathers. The report further highlights that digital watches were the top choice among dads, with 50% favoring them over other types of watches/jewelry.
THE MVEye’s Father’s Day Consumer Research Report provides valuable insights into the sentiments, gift preferences, and celebration plans surrounding this annual occasion. The study’s findings offer a glimpse into the deep connections between fathers and their loved ones, as well as the significance of meaningful gifts that honor these relationships.