Reading Time: < 1 minute
De Beers is planning to spend more money advertising diamonds than any time in the past decade to win back wealthy shoppers.
The company, a unit of Anglo American Plc, boosted its marketing budget to $140 million this year, the most since 2008, according to a statement on Tuesday. Its three biggest markets, the U.S., China and India, will be the main focus, the company said.
Read the full article at https://www.bloomberg.com/news/articles/2017-08-29/de-beers-pours-cash-in-diamond-ads-with-biggest-spend-since-2008
