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    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
    jewelers Security Alliance logo
    JSA reports surge in crimes against traveling salespersons and retailers not in retail stores
    CG Creations presents comprehensive Gold & Silver Almanac 2024
    Free and Festive Holiday Marketing from GN Diamond
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    Anna Martin to retire from GIA
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    SoHo Success at the Atlanta Jewelry Show
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    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
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    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
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    The importance of having Patience & Compassion in your jewelry business
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Home Diamond Suppliers

Diamond Producers Association Announces 2017 Marketing Budget of $57M

Albert Robinson - idexonline.com by Albert Robinson - idexonline.com
June 29, 2017
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diamond producers

(IDEX Online) – The Diamond Producers Association (DPA) announced at the JCK show in Las Vegas that its 2017 full-year marketing investment of $57 million has been approved by its board of directors. The figure more than quadruples last year’s budget.

DPA Chairman Stephen Lussier said, “The Board’s decision is a major turning point for the Diamond Producers Association and the diamond industry. All Board Members are aligned behind the goals and plans of the DPA, which is now fully equipped to fulfill its mission of communicating to next generation consumers about the timeless beauty and emotional value of diamonds. We look forward to working closely with the diamond and jewelry trade and with other industry organizations to build a stronger future for our sector.” 

Read the full story at http://idexonline.com/FullArticle?Id=43138

Albert Robinson - idexonline.com

Albert Robinson - idexonline.com

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