A store owner recently shared a story of a customer who went to 3 different stores and received 3 different price quotes for the same 1.20 G SI1, triple excellent round brilliant diamond. “I don’t understand the large price fluctuations in the same exact diamond.” The store owner then asked, “Please describe your fiancé to me.” Curiously, the customer said, “well she is 5’5” with brown hair and brown eyes, average weight.” The store owner then retorted, “Aah, you have just described millions of women!”
From this dialogue, the store owner could easily explain that no 2 diamonds are alike just like no 2 brown haired, brown eyed 5’5” women are the same. Each has unique characteristics that attract someone to another.
By utilizing an easy tool, offered by GN Diamond to retailers – at no charge – end consumers can easily understand why one diamond is better than another. The inclusions are gentle or may be hidden by a prong. They are camouflaged in a facet line, etc.
“Within seconds the customer has gained knowledge as to why no two diamonds are the same and this may help reduce negotiations by as much as 50%,” says Asaf Herskovitz, GN Diamond CEO. The store owner added that an important focus in his everyday business is customer knowledge and satisfaction. This has helped his referral business twofold.
By utilizing GN Diamond’s simple tool the jewelry store owner validates with a third party science, why one diamond is better than another.
GN Diamond constantly looks for ways to help retailers sell more diamonds in a simple and time efficient manner. Call GN Diamond today at 800-724-8810 for a 5 minute training and learn all the benefits they offer. You may also visit gndiamond.com or email email@example.com.