Gems One Corporation, a global diamond jewelry manufacturer with offices in New York, Dayton, Hong Kong and Mumbai, has announced the launch of an iFrame website designed to create traffic for their retail dealer network carrying Bridal Bells. According to Anuj Jain, President of Gems One: “As we have increased our focus on marketing support for our customers, we’re using our ability to achieve scale to fund and create tools that our customers simply can’t do themselves. We’re convinced that the investment required to build the www.MyBridalBells.com iFrame is money well spent, for us, as well as for our dealers.”
Manoj Dodani, Gems One’s COO, views the Bridal Bells strategy as just the first step in a series of initiatives designed to ramp up consumer engagement on their customers’ websites. “Our customers need access to state of the art Internet tools, but the costs, in terms of not just money, but man hours required for development and execution, are prohibitive for an individual retailer. However, when viewed from the perspective of hundreds of our dealers selling millions of dollars’ worth of Bridal Bells engagement rings and wedding bands, the investment makes perfect sense.”
George Prout, Vice President of Sales and Marketing, sees huge benefits for Gems One’s customers. “We know that over 80% of the time, the female Millennial who’s searching for an engagement ring will visit each jewelry store’s website on her list to determine whether it’s worth physically going there to see their live merchandise. With over two hundred 360 degree videos of gorgeous engagement rings, the iFrame is generating huge levels of consumer engagement as soon as it’s bolted on to our dealers’ websites. It’s also important to note that the videos are getting incredibly high click rates in Facebook posts as well – higher than any prior measurement we’ve ever taken.”
Prout continued, “the impact of the videos is amazing. It’s clear that static images just don’t resonate with Millennials the way these videos do. This raises the website bar considerably, and jewelers who don’t have this tool are going to be at a significant disadvantage.”
The MyBridalBells iFrame is available at no charge to Bridal Bells dealers. For more information, contact Gems One’s New York office at 800-436-7787, or e-mail firstname.lastname@example.org.