Though diamond and jewelry customers often walk in-store for the final purchase, they first turn to search engines, websites, and social media to compare prices, promotions and product details. Digital channels are tightly woven into the fine jewelry customer journey – and independent jewelers who ignore these channels risk being overlooked altogether.
To effectively and efficiently reach your customers you can utilize GN Diamond’s high quality marketing images of loose natural diamonds, finished jewelry and lab created diamonds. In 2023 social media and marketing is critical to everyone’s business. Often times stores need fresh creatives to boost their sales and instore traffic.
To reach customers you don’t have to be everywhere, but you do have to be easy to find and contact. This means focusing on popular channels that serve as key touch points across the buying cycle.
GN Diamond’s free marketing tools and platform enable you to optimize your online presence for the modern jewelry shopper. It’s about bringing your own unique, independent brand straight to customers that sets you apart from on-line competition as well as large chain stores.
Ask a GN Diamond representative how you can boost your online presence and obtain a variety of gorgeous, high resolution images to help your marketing campaign. Visit www.gndiamond.com or contact GN, 7 days a week, at firstname.lastname@example.org or 800-724-8810.