Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    The Story Behind the Stone: Fabulous without reservation
    Indiana retailer opens jewelers’ school
    The Story Behind the Stone: Fabulous without reservation
    The Cargo Hold: 50 years of friendship and business
    The Story Behind the Stone: Fabulous without reservation
    Steering Clear of Russian Rocks
    The Story Behind the Stone: Fabulous without reservation
    Whitmire Fine Jewelry: Selling seashells by the seashore
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    CA jeweler teams with winemaker to auction ruby encrusted wine bottle for charity
    MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report
    Select Show announces 2023 Show dates
    Furry Friends on the Job: Say hello to Rosie from Elequent Jewelry
  • Podcast
  • Columnists
    The Six Greatest Jewelry Style Icons of All Time
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: The End of Summer Surprise
    The Story Behind the Stone: Fabulous without reservation
    The Story Behind the Stone: Fabulous without reservation
    Do you consider yourself open minded?
    How storytelling connects buyer, seller and product
    The Story Behind the Stone: Yearning for Kazakhstan
    The legal impact of inflated jewelry appraisals
    Is hiring a digital marketing agency worth it?
    Is hiring a digital marketing agency worth it?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    The Story Behind the Stone: Fabulous without reservation
    Indiana retailer opens jewelers’ school
    The Story Behind the Stone: Fabulous without reservation
    The Cargo Hold: 50 years of friendship and business
    The Story Behind the Stone: Fabulous without reservation
    Steering Clear of Russian Rocks
    The Story Behind the Stone: Fabulous without reservation
    Whitmire Fine Jewelry: Selling seashells by the seashore
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    CA jeweler teams with winemaker to auction ruby encrusted wine bottle for charity
    MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report
    Select Show announces 2023 Show dates
    Furry Friends on the Job: Say hello to Rosie from Elequent Jewelry
  • Podcast
  • Columnists
    The Six Greatest Jewelry Style Icons of All Time
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: The End of Summer Surprise
    The Story Behind the Stone: Fabulous without reservation
    The Story Behind the Stone: Fabulous without reservation
    Do you consider yourself open minded?
    How storytelling connects buyer, seller and product
    The Story Behind the Stone: Yearning for Kazakhstan
    The legal impact of inflated jewelry appraisals
    Is hiring a digital marketing agency worth it?
    Is hiring a digital marketing agency worth it?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

GN Diamond offers retailers comprehensive demographic data to maximize marketing efforts

June 29, 2022
Share on FacebookShare on Twitter

Marketing is nothing more than throwing darts at the wall unless teams fully understand their customers. Smart retailers know to give their customers what they want and connect with their interests, life events and financial budgets. The best way to do that is through extensive demographic analysis and thoughtful marketing strategies. GN Diamond provides this analysis and marketing support to all of its retailers to help them sell more diamonds and take the guesswork out of marketing.

Whether it means changing up marketing strategy or offering current customers more products and services, it pays to really know what consumers want.

GN Diamond provides a comprehensive report of the demographics of an area including age, household makeup and income levels. Retailers can change up their marketing strategies by using this information to tailor their marketing campaigns based on the demographics of a specific area, such as:

Areas with high disposable incomes – Customers who have a high disposable income are more likely to buy jewelry “just because.” Retailers can focus marketing campaigns around luxury items like Riviera necklaces and larger diamond studs with more success. Understanding which areas have more money to spend helps retailers get their message directly to the people who want to hear it.

GN income

Connecting with recession-proof bridal markets – Areas with a high population of people between the ages of 25 and 39 are likely to be first time brides and grooms in the next couple of years. Understanding what young people like in their community helps retailers connect their marketing strategy where it counts the most.

GN age

Diamonds to celebrate – An older neighborhood with less disposable income is still interested in buying diamonds, but retailers need to understand when and why. These customers buy diamonds to celebrate big moments in their life and they are looking for a tangible way to hold on to their memories. By identifying these markets, retailers can target their marketing campaigns for anniversaries, special celebrations, and holidays.

This is just one example of how GN Diamond focuses on providing retailers with the tools they need to sell more diamonds and create a lasting partnership. Learn more about GN Diamond by visiting www.gndiamond.com and see over $70 million of loose diamonds certified by GIA, AGS, and EGL USA all with the Gemprint ID. “We strive to offer the most competitive prices, and 90% of our inventory is on the first page of RapNet,” says Asaf Herskovitz, CEO.

Related Posts

CA jeweler teams with winemaker to auction ruby encrusted wine bottle for charity

August 10, 2022

MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report

August 10, 2022

The Six Greatest Jewelry Style Icons of All Time

August 8, 2022

Jewelers for Children announces 2022 JFC Day

August 8, 2022

Latest News

Industry Events

CA jeweler teams with winemaker to auction ruby encrusted wine bottle for charity

August 10, 2022
Other News

MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report

August 10, 2022
Industry Events

Select Show announces 2023 Show dates

August 10, 2022

Other News

Furry Friends on the Job: Say hello to Rosie from Elequent Jewelry

GN Diamond helps jewelers sell more diamonds with free in-store selling tool

The Six Greatest Jewelry Style Icons of All Time

Jewelers for Children announces 2022 JFC Day

ACE© It Conference by NAJA to be virtual

Fancy Color Diamond Index shows overall rise

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2022 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.