As reported in a recent article published in The Wall Street Journal, tennis bracelets are “Shining brighter than ever.” The article states there is a growing popularity of tennis bracelets for both men and women. It is interesting how the popularity of the “tennis bracelet” occurred. It all started when tennis champion Chris Evert wore her bracelet while playing in the ‘70s and ‘80s. She dropped her bracelet on the court during a US Open match in 1978, and it gained major publicity. In the ‘80s, it became known as the “tennis bracelet.”
While diamond tennis bracelets/jewelry may have once only been worn to country clubs, weddings, or fancy affairs, they are now being worn every day. Women and men of all ages are wearing them to the gym, food stores and for everyday occasions. Stackable tennis bracelets are also a trend in a variety of sizes and colors. In addition, with the advent of lab created diamonds, a tennis bracelet may now be purchased below $1,000. These less expensive lab created diamonds have revolutionized the market for “a category that typically zoomed up to $30,000 -$40,000.”
The lab-grown diamond industry is gaining traction among Millennials and shoppers of all ages. “Lab grown diamonds are real diamonds and exhibit the same sparkle and fire as natural diamonds,” says GN Diamond CEO, Asaf Herskovitz. “GN Diamond offers lab grown diamonds in a variety of shapes and sizes and also a variety of colors: bubblicious fancy pink, fancy green and cotton candy fancy blues. Lab created diamond studs have grown exponentially as well as all finished jewelry. Natural diamond jewelry continues to rise in 2022 as well.”
GN Diamond offers Gemprint identification technology on all the diamonds they sell. “Insurance discounts through Gemprint technology on natural finished jewelry and natural diamonds helps jewelers create a point of distinction and close more sales among consumers,” said Herskovitz. “The GN 100% trade-in guarantee also encourages jewelers to invest in natural, finished diamond jewelry and natural diamonds especially going into the holiday season.”
Visit GN Diamond online at www.gndiamond.com, or call 800-724-8810 or email sales@gndiamond.com.
