Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    NDC Education Partner Program
    Mystery shopping results reveal opportunity for proactive consumer natural diamond education
    Jewelers of America announces 2023 GEM Awards winners
    jeweler
    ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training
    skull rings
    KIL N.Y.C. introduces the Cranium Ring
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    NDC Education Partner Program
    Mystery shopping results reveal opportunity for proactive consumer natural diamond education
    Jewelers of America announces 2023 GEM Awards winners
    jeweler
    ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training
    skull rings
    KIL N.Y.C. introduces the Cranium Ring
  • Podcast
  • Columnists
    The Story Behind the Stone: Diamonds on Pins and Needles
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

GN Diamond shares jewelers’ creative marketing tips

July 6, 2022
Share on FacebookShare on Twitter
Reading Time: 4 minutes

“GN Diamond is loyal to our retail partners and we speak with over 3,500 independents on a weekly basis,” says company CEO Asaf Herskovitz. While many experience the same daily obstacles, many also provide insight on how to increase foot traffic and compete with internet sites. Here are some of the creative marketing strategies that have produced positive results for jewelers.

• Improve/update your website: Its more important than ever to have a current online presence for moving your company forward. Make sure your website is easy to read and appealing. To this end, GN Diamond offers free images of loose diamonds and finished jewelry. Retailers can also place GN’s inventory on their site with their own mark-ups.

• Utilize sites like Facebook and Instagram: Reach a younger audience on social media with a targeted and curated feed. Strive to make it sleek and attractive to the millennial generation.

• Co-Branding: Partner up with local, high end businesses in your area – hair salons, restaurants, car dealerships – by offering discounts to each others’ stores with a purchase at your store. For example, offer $25 gift cards for every $1,000 spent. Another great use of co-branding would be to have coasters advertising your store in local restaurants.

• Create an Incentive: Consumers are enticed by extra incentives such as free shipping. Create incentives for your customers by offering ‘membership’ discounts targeted at certain community members or groups like teachers, police officers and military, or any group you want to congratulate for a job well done. A good example would be a 5% discount on purchases.

• Refer a Friend: Place 5 business cards in each purchase offering an incentive for your customer to refer friends and family.

GN referral

• Philanthropy: Donate to your favorite charity. The publicity is practically free advertising.

• Branded Promotional Materials: Give your customers a hand in adorning their hands! Offer them small bottles of lotion with your logo on it upon entry to improve the look of their hands before trying on jewelry, and to help with sliding rings on and off their fingers. These will also reinforce the memory of their experience every time they use the lotion after their visit.

GN promo

“Buying bridal jewelry is an emotional decision,” said Herskovitz. “Capitalize on your customers’ emotions with these marketing techniques and by stocking up on bread and butter diamonds. GN has the technology to analyze your buying habits, hot sellers, and inventory turn based upon size, quality, shape and color, and turn it into increased revenue. At GN, we offer free overnight shipping, convenient terms, and a risk-free proposition with our 100% sell through guarantee on loose diamonds and diamond studs.”

For more information about GN Diamond visit www.gndiamond.com or call 800-724-8810.

 

 

Related Posts

NDC Education Partner Program

Mystery shopping results reveal opportunity for proactive consumer natural diamond education

March 20, 2023
jeweler

ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training

March 20, 2023

Jewelry Marketing Survival Guide

March 15, 2023
JCK Industry Fund announces over $250,000 allocated to 2021 grant recipients

JCK Industry Fund announces 2023 grant recipients

March 15, 2023

Latest News

Columnists

The Story Behind the Stone: Diamonds on Pins and Needles

March 20, 2023
Other News

Mystery shopping results reveal opportunity for proactive consumer natural diamond education

March 20, 2023
Industry Events

Jewelers of America announces 2023 GEM Awards winners

March 20, 2023

Other News

ASA partners with BrankoGems Academy to offer testing loose and mounted diamonds and gems training

KIL N.Y.C. introduces the Cranium Ring

Jewelry Marketing Survival Guide

JCK Industry Fund announces 2023 grant recipients

How to drive more sales and referrals through social media

IGI moves to expanded New York offices and gem laboratory

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.