RK) – As a result of its efforts to directly reach consumers through an ongoing, targeted education and awareness program, IGI saw high-profile 2008 media coverage in numerous respected consumer publications, newswire services and popular websites.
IGI’s noteworthy 2008 media exposure includes coverage in an Associated Press article, a Gannett News Service article, a Reuters wire service article and high-circulation newspapers across the country such as the NY Daily News, the Chicago Sun-Times, the Cleveland Plain Dealer, the Raleigh News & Observer and the Honolulu Advertiser. The Institute was also featured on several high-traffic websites, including Forbes.com, CNBC.com, two stories on Smartmoney.com and multiple top-market daily newspaper sites, including UK-based top daily The Guardian.
IGI President and CEO Jerry Ehrenwald is frequently quoted in the consumer press and used as a resource for stories related to diamonds, gemstones and fine jewelry. He was recently cited in an article that ran in the NY Daily News, which has the sixth largest daily newspaper circulation in the U.S., advising consumers on the best strategies to sell a previously owned diamond, and stressing the importance of having an independent appraisal before approaching anyone to help sell a diamond.
“Reliable product information is imperative when making an investment purchase such as fine jewelry – especially in today’s economic climate,” stated Heather Hanson, director of advertising and marketing for IGI. “Through our continuous targeted media campaign, we have been able to educate and inform consumers on the best steps to take when making a diamond or gemstone purchase.”
In 2009, IGI will remain focused on furthering the Institute’s mission of providing retailers and consumers with accurate and reliable product information.
For more information, please visit www.igiworldwide.com.