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    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
  • Podcast
    Firearms and Timepieces Coming Together with Glock Watches
    Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches
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    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
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    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
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    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
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Home Latest News Other News

Is your website ADA compliant?

Compliance Tips from Berkley Asset Protection

January 12, 2021
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Did you know that the Americans with Disabilities Act (ADA) may apply to your website?

There’s been a surge in ADA lawsuits targeting websites for the markets served by Berkley Asset Protection – jewelry businesses and fine art galleries – as well as clothing and apparel stores, telecommunications companies, colleges, restaurants, hotels, consumer goods and e-commerce stores.

The ADA does not specifically address websites, however, some courts have ruled in favor of plaintiffs who sue based on website inaccessibility. And, many states have adopted their own accessibility laws.

According to the Web Content Accessibility Guidelines (WCAG) 2.1, websites should be made accessible for individuals with blindness and low vision, deafness and hearing loss, limited movement, speech disabilities, photosensitivity, and combinations of these.

Accessibility examples

Here are a few examples to make your website more accessible:

  • Your site content should be coded to permit a visually impaired person to use “screen-reading” software to convert text on a website to audio. Photos, images, videos and other non-text elements must have “alt” tags or text descriptions.
  • Interactive functions must be available via keyboard commands for those who can’t use a mouse.
  • Make sure your website can be displayed using the color and text settings of each visitor’s browser and operating system. For example, the visitor should be able to resize text up to 200% without losing content or functionality.
  • Content should be presented in a text-based format, such as HTML or RTF (Rich Text Format), in addition to PDFs.
  • If you use online forms and tables, make those elements accessible by labeling each control (buttons, check boxes, drop-down menus, text fields) with a descriptive HTML tag.

If you sell goods or services through your website or provide information about hours, location, services and opportunities open to the public, ask your web designer to update your site so individuals with disabilities can meaningfully engage with the content on your site.

Web designer resource

While the U.S. Department of Justice has not provided clear guidance about website compliance requirements, web designers can reference requirements for federal websites at https://www.ada.gov/pcatoolkit/chap5toolkit.htm.

Be proactive! Develop a plan and execute!

For additional Loss Control tips, visit BerkleyAssetPro.com/Loss-Prevention. If you have questions, please contact Berkley Asset Protection at 212-922-0659 or marketing@berkleyassetpro.com.

Related Posts

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Latest News

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Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches

December 1, 2023
Featured

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November 30, 2023
Featured

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Other News

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How to set compassionate boundaries with clients

Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition

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