Diamond buyers reimbursed for flights to Israel
(RAMAT Gan, Israel) – Based on the success of last year’s ‘Fly to Buy’ campaign, the Israel Diamond Exchange (IDE) has announced that the second ‘Fly to Buy’ event is underway and will be held through December 2019. The promotion is being held in collaboration with the Israel Ministry of Economy.
‘Fly to Buy’ offers overseas diamond buyers up to $1,000 to cover the price of their flight tickets, if they purchase at least $150,000 worth of diamonds during their visit to the exchange, and have stayed on the trading floor for at least two hours each day.
IDE President Yoram Dvash said, “The response in the trade to last year’s ‘Fly to Buy’ campaign was overwhelmingly positive and brought many international buyers to our diamond complex. We expect this year’s campaign to greatly increase buyer traffic.”
The campaign will be intensively promoted with an international social media campaign.
Register for the ‘Fly to Buy’ campaign at https://israeldiamondevents.co.il/flytobuy2019/.
