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    Jewelry store sales and management training video from Jimmy DeGroot: Using “Mirroring” to connect with your customers – it really works!

    New study from Jewelers Mutual® Group reveals engagement ring is one of the most expensive items owned

    Third annual Bench Jewelers Laser & Technology Conference coming this fall

    Third annual Bench Jewelers Laser & Technology Conference coming this fall

    March retail sales see strong rebound amid increased vaccination and government stimulus

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Ivan Alan Jewels introduces the Never Ending Color™ necklace

February 1, 2009
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Ivan Alan Jewels is pleased to introduce the Never Ending ColorTM necklace. Created to complement Ivan Alan Jewel’s Diamond Occasion NecklaceTM program, the unique Never Ending ColorTM necklace features all natural gemstones with each one reflecting the emotions a person might be feeling when wearing them.

“We have 12 ads that jewelers can run that are actual images mostly shot around Chicago. We put our photographer on a motorcycle and had him shoot images of whatever really grabbed his attention,” said Ivan Alan Jewels’ president Ivan Levi. “From seeing children dance in the puddles of water at Millennium Park, to the lips from the illuminated art sculpture, they all are as real as the gemstones and the emotions needed to support a gorgeous piece of jewelry.”

Retail prices on the collection start at $499. There are many other ways to sell this necklace – it can be sold for an ideal Mother’s Day present, or a daughters graduation. Wear one link or as many as you want, this necklace has no limits.

“We had so much fun with this that even our employees wear them – something they are very proud of,” said Levi.

For more information contact Ivan Alan Jewels at www.ivanalanjewels.com or (800) 235-1918.

 

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