Competition expands with new supplier categories
(NEW YORK) – Jewelers of America (JA) is accepting entries for CASE Awards, its national jewelry design competition. The CASE Awards honor JA Members who exhibit creativity, artistry, style and excellence in jewelry design. For the first time, CASE Awards has expanded to include categories specifically for both retailers and suppliers. Employees of JA Member companies can enter through April 3, 2020.
“Jewelers of America’s CASE Awards design competition has celebrated the talent and expertise of Jewelers of America retail members for decades. The expansion of the competition to include suppliers ensures that all of our talented designers and bench jewelers across the range of Jewelers of America membership is represented, and gives them the opportunity for recognition,” says Jewelers of America President & CEO David J. Bonaparte.
First-place CASE Awards will be awarded in each of the eight competition categories. All winners will receive a customized CASE Awards trophy, national trade and consumer media exposure, and the opportunity to have the piece displayed at Jewelers of America’s National Convention. Winners will be selected by an expert jewelry industry judging panel who will evaluate all entries based on overall design, marketability, practicality/wearability and quality of manufacture.
There are eight competition categories in which jewelers can submit their pieces – four categories for retailers and four for suppliers: jewelry up to $2,000 retail value; jewelry $2,001 to $5,000 retail value; jewelry $5,001 to $10,000 retail value; and jewelry $10,001 to $50,000 retail value. Jewelers of America will promote all entrants through a social media and a digital marketing campaign adding extra exposure for the CASE Award entrants.
CASE Awards – sponsored by Synchrony and Jewelers Mutual – is open to staff of JA Member companies. For more information about the design competition and for complete entry guidelines, visit www.jewelers.org/caseawards or contact JA’s Member Services at 800-223-0673.