(NEW YORK) – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, ran a Valentine’s Day Edition of its “A Little Bit of Bling” Sweepstakes to increase consumer excitement for jewelry in the run up to Valentine’s Day and raise awareness of JA-member jewelers as jewelry gift destinations. The sweepstakes offered a prize of a $500 jewelry gift card redeemable at any JA-member jewelry store.
JA announced the winner on Feb. 12; Maria Pitner Rumley selected JA Member Schiffman’s Jewelers in Greensboro, NC, to redeem her prize.
The “A Little Bit of Bling: Valentine’s Day Edition” Sweepstakes ran from January 26 through February 9, 2015, on Jewelers of America’s Facebook page. Nearly 2,200 people entered the sweepstakes. The winner was selected in a random drawing among all eligible entries received. JA runs multiple “A Little Bit of Bling” sweepstakes a few times a year. When people enter, they are reminded of the large network of JA Member jewelers across the nation; there are more than 10,000 JA Member retail locations from which consumers can shop.
“The ‘A Little Bit of Bling: Valentine’s Day Edition’ Sweepstakes harnesses the enthusiasm-generating power of social media,” says JA Director of PR & Special Events Amanda Gizzi. “Our goal is to get consumers excited about jewelry and increase awareness of our large membership. The gift card helps us share the love this Valentine’s Day with the lucky winner and the selected JA Member jeweler.”
JA’s “A Little Bit of Bling: Valentine’s Day Edition sweepstakes was sponsored by Perfect Circle® Jewelry Insurance by Jewelers Mutual Insurance Company.
Jewelers of America’s primary purpose is to improve consumer confidence in the jewelry industry. Visit www.jewelers.org for more information.