JA’s “Amazing Ammolite Jewelry Sweepstakes” to launch in November

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(NEW YORK) – Jewelers of America (JA) has announced the continuation of their successful consumer sweepstakes series. The next sweepstakes, titled “The Amazing Ammolite Jewelry Sweepstakes,” will run November 14 through December 2, 2016, at www.jewelers.org. The sweepstakes directs consumers to JA Member jewelry stores and encourages consumers to learn more about ammolite while increasing their desire for fine jewelry.

“Following the success of the ‘Spectacular Spinel Sweepstakes’ that introduced spinel as a new birthstone option for the month of August, ‘The Amazing Ammolite Jewelry Sweepstakes’ will capitalize on consumers’ love of gemstones and educate them about lesser known gemstones such as ammolite,” says JA Director of Marketing & Communications Molly Fallon.

The sweepstakes is timed with the introduction in the U.S. of the Ammolite by KORITE Jewelry Collection. KORITE – a JA Supplier Member – is the largest producer of the world’s finest ammolite and is sponsoring the sweepstakes. As the sweepstakes prizes, KORITE is giving away three ammolite jewelry pendant and earring sets.

Ammolite is celebrated globally for its naturally captivating rainbow colors and layers of vibrant iridescence. The gemstone is formed from prehistoric marine fossils that date back 71-million years and received official gem status in 1981 by the World Jewellery Confederation (CIBJO).

JA will promote the sweepstakes nationwide through a comprehensive public relations and marketing campaign and offer free marketing content to JA Members including: e-mail templates, images and social media graphics.

To learn more about exclusive benefits for JA Members or the upcoming sweepstakes, visit www.jewelers.org/ja.