Hallmark produces cards designed by Make-A-Wish® children
Jewelers for Children (JFC), the industry’s charity, has unveiled their 2017 Hope for the Holidays program. The program includes holiday greeting cards produced by Hallmark from the designs of children representing Make-A-Wish® America. The program also includes an honor donation program, and contribution cards and inserts.
Hallmark has donated all the printing for this year’s cards. These are custom Hallmark cards. The card designs feature original children’s artwork and include the Hallmark logo on back of every card and embossed on the envelope flaps. “It is such a natural for Hallmark to be providing the holiday cards for Jewelers for Children,” said Katy Briggs, Jewelry Category Manager for Hallmark Global Brand Licensing and a JFC board member. “Holiday cards have always been at the heart of our core business and it’s an honor for us to sponsor the jewelry industry’s charity.”
In lieu of traditional holiday greetings, members of the jewelry industry can send holiday cards showing their support for the charity. There are also contribution recognition cards that can be purchased with a donation to JFC and sent to special contacts on everyone’s holiday list. Contribution card inserts are available as an option for use with any holiday card. This year there are three different designs to choose from, all drawn by children who had a wish granted. JFC has supported Make-A-Wish® America since 1999 with more than $11 million in donations and has helped to grant over 1,800 wishes.
Honor donation programs are conducted by a number of companies in the industry who send letters to their customers and suppliers asking that in lieu of holiday gifts, a donation be made in their honor to JFC. The honor donation program can be utilized by anyone in the industry to easily complete their gift giving for the season and support children in need. JFC provides suggested language for a letter and customized donation forms.
Information on purchasing holiday cards, contribution cards and inserts, and the honor donation program can be found on JFC’s website at www.jewelersforchildren.org, or by calling 212-687-2949.
Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since its inception, JFC has donated more than $53 million to programs benefiting children whose lives have been affected by illness, abuse, or neglect through charity partners St. Jude Children’s Research Hospital®, Make-A-Wish® America, the Elizabeth Glaser Pediatric AIDS Foundation, and the National CASA Association. JFC also provides support to Make-A-Wish® International, and the Santa-America Fund. This nationwide success is due to the continuing generosity of jewelry trade organizations, jewelry and watch manufacturing companies, jewelry retail stores, individual jewelry professionals, and jewelry consumers.
