(NEW YORK) – The Jewelers Vigilance Committee (JVC) has announced a new publication, “The Essential Guide to Advertising Law,” a comprehensive overview of the regulations pertaining to the advertising of fine jewelry. The volume includes basic rules, Federal Trade Commission guidelines, price advertising, advertising on the Internet, green, Fair Trade and ethical conduct claims, and liability and enforcement. It includes frequently asked questions and is underwritten by a generous gift from GE Money.
Said Cecilia L. Gardner, JVC’s president, CEO, general counsel: “JVC’s new advertising law guide was developed specifically for jewelry retailers, manufacturers, wholesalers, designers and others in the fine jewelry field. In today’s uncertain economy, all jewelers must be particularly vigilant about following the laws pertaining to the manufacture, sale and advertising of fine jewelry.
JVC’s new publication is easy-to-use and explains the rules and regulations that apply to jewelers’ businesses, including important information about advertising on the Internet, ‘green’ and Fair Trade and ethical conduct claims. Using JVC’s new advertising law guide can help jewelers to protect their businesses, reputations and integrity.”
Comments Regina, Leadem, VP sales, GE Money: “The GE Money team is proud to sponsor ‘The Essential Guide to Advertising Law’ and to continue to support JVC’s good work to educate the jewelry industry about legal compliance regulations pertaining to their businesses. GE Money encourages all fine jewelers to utilize JVC’s legal compliance products and services.”
JVC members can purchase “The Essential Guide to Advertising Law” for $14.95; non-members can purchase it for $29.95. Visit JVC’s website, www.jvclegal.org, to purchase this Guide and other legal compliance products and services and for information about joining JVC in 2009 at 2008 rates.
JVC offers essential Guides on: irradiated gemstones, gold and silver – precious metals, color diamonds and “The Essential Guide to ‘Memo’ Transaction.”
For more information visit: www.jvclegal.org.