Publication explains how to mark and market gold and silver precious metal articles using existing and new technologies
(NEW YORK) – The Jewelers Vigilance Committee (JVC) has released a new publication, “The Essential Guide to the U.S. Trade in Gold and Silver Jewelry.” The Guide was developed to provide the trade with a clear explanation of the legal standards that govern the manufacture, sale and advertising of gold and silver industry products and can help the trade to provide clear, accurate information to consumers. Jewelers using new technologies to create new combinations and alloys of gold, silver and gold and other gold plated products must follow existing legal standards. Adhering to these standards can ensure legal compliance and consumer confidence.
Contents of the Guide include JVC’s interpretation of the following governing standards:
- The National Gold and Silver Stamping Act
- The Federal Trade Commission Guides for Jewelry, Precious Metal and Pewter
- Voluntary Product Standard (VPS) PS 68-76, reflects the accepted trade practice in the marking of articles made only of silver in combination with gold, either visually distinguished or not, and includes articles where the gold fully covers the base.
The Guide includes information that jewelry manufacturers must be familiar with and follow, including:
- When and how to stamp gold and silver
- Gold: What is a gold alloy? Mechanical application of gold – gold filled, rolled gold plate and gold overlay; gold sheathing; vermeil and combination gold and silver.
- Silver: What is solid silver? Coin silver; silver coated or silver-plate and alternative metals.
JVC’s Guide includes a Gold Stamping Law chart, including plating thickness.
Said Cecilia L. Gardner, JVC’s president, CEO and general counsel: “Manufacturers that produce jewelry products using new technologies and the retailers that sell them, must mark, label and present the products according to the laws that govern our industry. JVC developed ‘The Essential Guide to the U.S. Trade in Gold and Silver Jewelry’ in response to the many questions we receive from jewelers on how to mark and market these new combinations of precious metals. Jewelry companies that refer to JVC’s new publication for guidance can help to ensure legal compliance and bolster consumer confidence.
“JVC is very grateful to The Richline Group for their generous grant to publish this important new guide.”
JVC members will receive a copy of the new precious metals publication with their renewal membership packets. Jo-Ann Sperano, JVC’s paralegal/mediator and precious metals industry expert, will be available to answer questions and to review “The Essential Guide to the U.S. Trade in Gold and Silver Jewelry” at JVC’s booth, #2300, at the JA/NY Show, Jacob Javits Convention Center, Monday, January 19, starting at 10 AM. Industry members can stop by the booth or e-mail Ms. Sperano at email@example.com to set up an appointment to discuss precious metals questions or to order multiple copies of JVC’s new publication.
“The Essential Guide to the U.S. Trade in Gold and Silver Jewelry” is posted on JVC’s web site. It is the newest addition to JVC’s Essential Guide Series. To view a PDF file of JVC’s new publication and for information about JVC’s other guides and legal compliance products and services, visit www.jvclegal.org.