Creating a point of distinction for your store versus your competition remains a challenge for all retailers. Now with the growing popularity of lab grown diamonds, an entire new advertising campaign opens for retailers to create exciting and affordable diamond fashion jewelry in an array of colors, sizes, and shapes.
“GN Diamond is helping retailers by investing heavily into these fancy colors of lab grown diamonds with elongated radiants, emerald green marquise, sky blue ovals and vivid pink round brilliants,” says Asaf Herskovitz, CEO GN Diamond. “The lab market will generate many new opportunities for retailers to increase their revenue this holiday season with unique, custom designs.”
With the giant advertising campaigns on TV and social media of lab grown diamonds and lab grown diamond jewelry it is most important that your store be up to date on the following facts, Herskovitz advises.
- The #1 consumer advantage is that they can get up to 30% more size for the same cost and maximize their budget.
- They are gorgeous and visually possess the same brilliancy that earth mined diamonds have.
- Consumers from all ages are excited about this modern technology and can now enjoy the same sparkle for much less cost.
- Lab created diamonds and diamond jewelry may be insured in the same fashion as earth mined diamonds with the same insurance companies.
- Appraisals for lab created diamonds are also appraised using similar scales as earth mined.
Common Questions:
- Are lab created diamonds like cubic zirconia?
- Lab grown diamonds have the exact same chemical composition and crystal structure as mined diamonds. Cubic zirconia are synthetic diamonds and are made of different materials than mined diamonds and lab grown diamonds. One can easily distinguish CZ’s from both. Lab created diamonds are real and they cannot be easily distinguished from mined diamonds even with a professional jeweler’s loupe. GN Diamond has purchased a special machine to tell the difference between the two and utilized lasers to also distinguish the difference.
- What is the value of lab created diamonds?
- Lab grown diamonds are valuable as they are real diamonds with all of the same physical, chemical and visual properties of mined diamonds. Their market value will change over time. Investing in lab grown diamonds is an excellent choice for someone who is looking to maximize their budget and obtain a larger diamond without compromising on quality and sparkle.
Lab made diamonds – two popular methods:
There are two processes used to create lab grown diamonds:
- Chemical Vapor Deposition diamonds
The first process is called Chemical Vapor Deposition (CVD). A “seed crystal,” which is a very small diamond seed, is placed in a small chamber. The chamber is then filled with gases that are heated. Once the gases reach the right temperature, layers of carbon begin to form on the seed crystal. This causes the seed to grow and create a square-shaped diamond crystal. - High Pressure High Temperature diamonds
The second process is called High Pressure High Temperature (HPHT). This is meant to replicate the earth’s process of forming natural diamonds. In this process, natural graphite is placed in a large machine that crushes it with extreme pressure and temperatures. Under these conditions, the graphite turns into a diamond.
What is the difference between CVD and HPHT diamonds?
You cannot tell the difference between a CVD and HPHT diamond with the naked eye. Both methods create a real diamond that is chemically and physically similar to natural diamonds. When it comes to grading lab grown diamonds, the same 4 Cs: Color, Cut, Clarity and Carat are applied.
Lab Grown Diamonds are real and have the same physical and chemical properties as natural diamonds. Visually they have the exact same durability and hardness level. Both come with diamond certifications. They are so visually alike that the differences cannot be seen to the naked eye.
GN Diamond has over 7,000 lab created diamonds in a variety of shapes and sizes. For any questions about lab grown diamonds and a full inventory visit gndiamond.com, email sales@gndiamond.com or call 800-724-8810.
