(CYPRESS, Calif.) – Jewelry industry veteran and valued member of the Lafonn team, Taffy Davidson, is retiring. Taffy joined the Lafonn sales force in 2013 and was instrumental in growing the brand in the Midwestern United States.
In addition to her time with Lafonn, Ms. Davidson has served as a director of the Wisconsin Jewelers Association and was an original member of the American Gem Society. She owned a jewelry store for 25 years and later became a wholesale representative for Lafonn and Imperial Pearl.
Lafonn has named Ben Leeds as Taffy Davidson’s successor. Mr. Leeds brings over fifteen years of wholesale experience to Lafonn, having achieved “Million Dollar” salesman status and received numerous awards for sales and territory development.
“We owe a great deal of appreciation to Taffy Davidson for her commitment to excellence in the jewelry community. We wish her the best in her retirement,” said Steve Binder, Lafonn’s Director of Sales.
“Looking forward, we are thrilled to welcome Ben Leeds to Lafonn and are confident he will further grow the brand’s presence in the Midwestern United States.”