Southern/Mid-America Jewelry News and Jewelry Store Marketers have launched their latest podcast, Jewelers Should Make as Much as Doctors and Dentists.
In this episode, sit in with Amber Gustafson, owner of Amber’s Designs in Katy, TX and David Baker, Membership & Education Manager for American Gem Trade Association, recorded live at the recent RJO Show in Minneapolis. Amber talks about her 43 years as a bench jeweler and her challenges when she opened her jewelry store 21 years ago. Amber goes on about the importance of relationships and changing times to stay connected with her customers.
Don’t compete on price! This is one main point Amber wants jewelers to learn and implement in their stores. “If they don’t trust you, they won’t return to you!” Teach your staff to establish and grow the relationships that will benefit you long-term.
Amber says you will lose if you do not use social media and technology in your business. Get a social media manager to handle all the platforms and constantly reinvent yourself! She advises getting on all social platforms, including TikTok, which is powerful right now.
As a wax carver, Amber’s design vision allows her to see the jewelry in the wax but pays attention to CAD and laser welders to take her abilities to the next step. She advises any well-rounded jeweler should be able to work with wax, cad and more.
Critical insights Amber and David discuss:
- Pay your staff what they are worth.
- Quality of life is essential for jewelers
- Jewelers should make as much as Doctors and Dentists.
- Technology is our biggest challenge.
- Don’t give up!
New Pearls of Wisdom podcasts are added regularly. Listen and learn about all aspects of the jewelry industry, from latest trends and innovations to running a successful jewelry store and everything in between. Benefit from interviews with amazing guests that drop tons of valuable knowledge to help you run your jewelry business. Click here to learn more and subscribe on your favorite podcast platform to get notifications of new episodes.
