(SEATTLE) – In what many in the industry have described as a “challenging” year for jewelry sales, the Lorenzo brand silver and 18K gold jewelry collection, marketed in the U.S. exclusively by Simon Golub & Sons (SGS), reports a 25% increase in sales this year to date over 2007.
“The Lorenzo Sterling and 18kt line from SGS is one of our top selling collections. Customers love the great styling and affordable prices. We have several clients who own multiple pieces of Lorenzo and always come back to see what’s new from Lorenzo. The line is also a favorite among our sales staff because it is a quality product that is so easy to sell,” says Holly Wesche Conn, owner of Wesche Jewelers in Melbourne, Florida.
According to Bob Hewett, EVP at Simon Golub: “Lorenzo is having its best year ever. The 2008 collection features many new designs and exciting gems such as rose quartz, turquoise and blue lace agate. Additionally, all products in the collection are now manufactured with Argentium 970 Silver and that has further helped to separate Lorenzo from its competitors.”
Distributed in the U.S. by Stern-Leach, Argentium Silver provides a unique, highly tarnish resistant material that keeps its bright finish with just an occasional mild dusting with a soft cloth. Additionally Argentium Silver promises to be fire-scale free and therefore more environmentally friendly than traditional sterling silver. The Argentium 970 Silver used by Lorenzo is 97% pure silver rather than the 92.5% of traditional sterling.
All inquiries regarding Lorenzo may be directed to Simon Golub & Sons toll free phone number, 800-426-7125 or www.lorenzojewelry.com.