Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jewelers Helping the World See
    Little’s Jewelers: Three’s the Charm
    Gittelson Jewelers: Diamonds on the Skyway in Minneapolis
    New IDD LUXE debuts “intelligently-designed” upscale diamond bridal & fashion collection
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Quality Gold, Inc. announces acquisition of HERCO Jewelry Company
    ASHI announces winner of 2022 Holiday Sweepstakes
    Jewelers For Child Logo
    Jewelers for Children announces 2023 Facets of Hope event
    GIA Laboratory-Grown Diamond Report – Dossier at a lower cost
  • Podcast
  • Columnists
    Is the customer always right?
    Successful Custom: Sizing up your ring mandrel
    Jewelry marketing lessons for growth in 2023
    Jeweler’s Insurance: The wrong time to ask the right questions!
    From Bland to Bold: How humor can transform your jewelry advertising
    Oooh… It’s a Tiara! The Top 6 All Time Best
    Image of Chuck Koehler
    And here they come
    International School of Gemology Education Series: The Story of Opal
    Is the customer always right?
    Successful Custom: The Modern Store Phone
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jewelers Helping the World See
    Little’s Jewelers: Three’s the Charm
    Gittelson Jewelers: Diamonds on the Skyway in Minneapolis
    New IDD LUXE debuts “intelligently-designed” upscale diamond bridal & fashion collection
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Quality Gold, Inc. announces acquisition of HERCO Jewelry Company
    ASHI announces winner of 2022 Holiday Sweepstakes
    Jewelers For Child Logo
    Jewelers for Children announces 2023 Facets of Hope event
    GIA Laboratory-Grown Diamond Report – Dossier at a lower cost
  • Podcast
  • Columnists
    Is the customer always right?
    Successful Custom: Sizing up your ring mandrel
    Jewelry marketing lessons for growth in 2023
    Jeweler’s Insurance: The wrong time to ask the right questions!
    From Bland to Bold: How humor can transform your jewelry advertising
    Oooh… It’s a Tiara! The Top 6 All Time Best
    Image of Chuck Koehler
    And here they come
    International School of Gemology Education Series: The Story of Opal
    Is the customer always right?
    Successful Custom: The Modern Store Phone
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

Master Clienteling in the 21st Century with the GN Diamond Platform

March 4, 2020
Share on FacebookShare on Twitter
Reading Time: 4 minutes

Sponsored content

Superior education and training to help independent jewelers drive sales

When you build rapport with a customer, they’re not only more likely to close the sale at hand, they’re also more likely to buy again in the future and tell all their friends. But what exactly does it mean to build rapport?

GN clienteling

If “building rapport” sounds like another vague marketing buzzword to you, read on. GN Diamond has made it their business to equip retail jewelers with practical tools and techniques their sales teams can easily implement to do just that.

Building rapport is really the art of clienteling – or establishing long-term relationships with valuable clients. Clienteling is the number one way your sales team can actively work to increase foot traffic and drive sales, and GN Diamond has everything you need to master this skill in our digital age.

These four pillars of clienteling will help you build a strong foundation for repeat and referral sales.

The 4 Pillars of Clienteling

  • Service. Show genuine care for the customer whether or not they spend money at your store. Form a personal connection and make sure your suggestions are targeted toward helping them succeed, not rushing them through a sale. And when you do close, set an appointment for a complimentary cleaning.
  • Convenience. Make it unbelievably easy for customers to do business with you. Be reachable by phone, email, social media, and other touchpoints your clients prefer. And use follow-up calls and special promotions to make your store the obvious choice for future purchases.
  • Staying top of mind. Maintain a gentle presence just in case they need you. Send reminders around holidays and special events in the client’s personal life, like anniversaries and birthdays.
  • Employee training. Empower salespeople to compete with online retailers and chain stores. Make sure they have what they need to captivate shoppers and prove what makes you better than the competition.

GN training

Gain a Clienteling Advantage

Truly effective clienteling requires an intentional and consistent approach. The good news is, 21st century technologies like the GN Diamond Platform have made it easier than ever to seamlessly communicate with customers and deliver a personalized experience based on their preferences, behaviors, and purchases. Learn more about the many advantages of the GN Diamond platform at www.gndiamond.com and speak to a representative 7 days a week at sales@gndiamond.com or 800-724-8810.

 

 

Related Posts

Quality Gold, Inc. announces acquisition of HERCO Jewelry Company

January 23, 2023

ASHI announces winner of 2022 Holiday Sweepstakes

January 23, 2023
Jewelers For Child Logo

Jewelers for Children announces 2023 Facets of Hope event

January 23, 2023

GIA Laboratory-Grown Diamond Report – Dossier at a lower cost

January 23, 2023

Latest News

On The Move

Quality Gold, Inc. announces acquisition of HERCO Jewelry Company

January 23, 2023
Columnists

Successful Custom: Sizing up your ring mandrel

January 23, 2023
On The Move

ASHI announces winner of 2022 Holiday Sweepstakes

January 23, 2023

Other News

Jewelers for Children announces 2023 Facets of Hope event

GIA Laboratory-Grown Diamond Report – Dossier at a lower cost

IJO appoints new board members

AGTA forms committee to standardize industry terms surrounding sustainability & ethics

Vincent Anthony Jewelers wins William (Wag) Wagner Award

Jewelry marketing lessons for growth in 2023

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Trade Shows
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.