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    $2 million in 2021 GIA Scholarships available
    GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards
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    Inside the Generational Legacy of David Douglas Diamonds
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    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
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    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
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    Jewelers Helping Jewelers
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    Episode 34 – Christy Davidson, Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
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    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
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    Joel McFadden Fine Jewelry
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MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report

Opportunities, strategies, and percentages for selling LGDs to consumers

August 10, 2022
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(AUSTIN, Tex.) –  MVI Marketing LLC (THE MVEye), a leader in market research for the global gem, jewelry and watch industries, has released its latest report entitled THE MVEye’s Core 3.5 LGD Consumer Segments.

Image courtesy of Ajay Anand.
Image courtesy of Ajay Anand.

“We’ve been researching the consumer and trade lab-grown diamond markets since 2004. This report presents the core 3.5 consumer segments that our research has consistently pointed to as driving the explosive global growth of LGDs,” said Marty Hurwitz, CEO and co-founder of THE MVEye. “We have defined the opportunities, strategies and closing percentages successful jewelry retailers are achieving when selling LGDs to each of these consumer segments.”

Key findings revealed in the report include:

  • The five-year growth plan of consumer demographics shows a long runway of sales and profit opportunities with the Core 3.5 LGD consumer segments.
  • Ironically, these consumers are not all about the digital shopping experience. They are also very interested in custom designed jewelry and concierge experiences, in store, in social and on ecommerce sites – and they are willing to pay for it.
  • These consumer segments don’t buy products from stores, they buy from brands. The brands with the most opportunity to sell these consumers are those that share their values and offer them the ability to purchase seamlessly via any platform – when and where they want it.

The full report identifies each of the 3.5 consumer segments of the jewelry market that are currently purchasing, currently self-educating and likely future purchasers.

The complete study report is now available on THE MVEye website. Subscribers to The MVI LGD Market Intel Report receive this report at no cost.

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