Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    Jewelers Look to Modern Tech for a Profitable Future
    From Armenia to America, Motif Jewelers Turns 40
    Girl Power rocks at Jo & Co. Jewelers
    Jewelry Sales Training from a Living Legend
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
    jewelers Security Alliance logo
    JSA reports surge in crimes against traveling salespersons and retailers not in retail stores
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
  • Columnists
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
    Image of Chuck Koehler
    The Retailer’s Perspective: Where Did the Good Times Go?
    The importance of having Patience & Compassion in your jewelry business
    The importance of having Patience & Compassion in your jewelry business
    Ruby sample before and after heating. Photo Natural Ruby company
    The Story Behind the Stone: Assume Heat
    International School of Gemology Education Series
    The Story Behind the Stone: Just Jewels
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    Jewelers Look to Modern Tech for a Profitable Future
    From Armenia to America, Motif Jewelers Turns 40
    Girl Power rocks at Jo & Co. Jewelers
    Jewelry Sales Training from a Living Legend
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
    jewelers Security Alliance logo
    JSA reports surge in crimes against traveling salespersons and retailers not in retail stores
  • Podcast
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
    Ep 45 -Andreas Argentinis, The Fine Personalized Jewelry Standard of Metal Pressions
  • Columnists
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
    Image of Chuck Koehler
    The Retailer’s Perspective: Where Did the Good Times Go?
    The importance of having Patience & Compassion in your jewelry business
    The importance of having Patience & Compassion in your jewelry business
    Ruby sample before and after heating. Photo Natural Ruby company
    The Story Behind the Stone: Assume Heat
    International School of Gemology Education Series
    The Story Behind the Stone: Just Jewels
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

Mystery shopping results reveal opportunity for proactive consumer natural diamond education

NDC to launch Education Partner Program online in April

March 20, 2023
Share on FacebookShare on Twitter
Reading Time: 5 minutes
NDC Education Partner Program
NDC Education Partner Program

(NEW YORK) – The Natural Diamond Council (NDC) has released the results of a new study by CXG, a leader in the luxury consumer insights space, verifying that natural diamond education at the retail point of sale is critical to sales conversion. Findings proved that 93% of customers were more inclined to make a purchase of natural diamond jewelry when they felt sufficiently educated on natural diamonds by a sales advisor. As the study presents, there is significant opportunity for deeper education on natural diamonds at the retail points of sale. The NDC will unveil a new Education Partner Program next month offering educational tools for retailers and sales professionals to foster natural diamond knowledge leading to increased sales.

The study was conducted across national, regional, and exclusive retailers to uncover how natural diamonds are presented in retail settings when shopping for a diamond engagement ring. A total of 116 store evaluations were executed between December 2022 and January 2023. 89 evaluations occurred in non-exclusive retail channels that carry both natural and lab-grown  diamonds (55 national, 34 regional), while the remaining 27 occurred in exclusive channels that only carry lab-grown diamonds.

CXG analyzed the environment, merchandising, and interactions with sales advisors and how those factors contribute to the customer’s education, experience, and confidence to purchase natural diamond jewelry. The data cites 64% of customers did not find significant differentiating in-store merchandising presentations of natural diamond jewelry as opposed to lab grown diamond jewelry. Additionally, 40% of customer interactions did not include proactive natural diamond education via sales advisors which directly impacted sales conversion.

The research also suggests that the sales proposition for natural diamonds is incomplete since only 6% of respondents cited interactions with sales advisors to include ethical considerations, provenance, and traceability of natural diamonds to influence purchases. This leaves retail stores with significant opportunity to educate consumers on the positive global impact of natural diamonds.

“The research confirms that the role of the sales advisors in educating customers is paramount. However, the content of that education is far from complete, especially in conveying the facts and storytelling around natural diamonds beyond the 4Cs, from provenance and positive impact to rarity and being a revered luxury for centuries,” stated Kristina Buckley Kayel, Managing Director for the Natural Diamond Council.

“We are offering a solution to retailers and anyone in the industry looking to complement their technical diamond knowledge and gain confidence in conveying it in an impactful and memorable way. The Education Partner Program and platform was designed with the frontline sales advisor in mind. Engaging succinct and self-paced e-modules, each of which have accompanying materials and social media assets to bring turn-key value beyond completion of the module. Participants receive certification upon completion and, most importantly, then have the tools and sound bites to immediately deliver compelling information with confidence to customers, augmenting their trust and desire to purchase.”

Natural Diamond Council’s new Education Partner Program delivers a curriculum of natural diamond insights through a robust digital library for retailers. The education comprises six interactive learning modules featuring digestible lessons marked by a dedicated episode which imparts natural diamond knowledge beyond the 4Cs. The lessons include:

  • Introduction to the Natural Diamond Council
  • The History of Natural Diamonds
  • The Allure of Natural Diamonds
  • Commitment to Sustainability
  • Difference Between Natural Diamonds and Lab Grown Diamonds
  • Fancy Colored Diamonds

In late spring, the NDC will be launching a new module focused on Facts Dispelling the Myths and Misconceptions around Diamonds. Retailers are encouraged to visit www.naturaldiamonds.com/education-partner-program/ to learn more and sign up, as well as email inquiries to educationpartners@naturaldiamonds.com.

Related Posts

ASHI announces comprehensive offering of Digital Marketing Assets

November 29, 2023

ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers

November 29, 2023

KIL N.Y.C. Scholarship for the Jewelry Arts opens application period

November 29, 2023

Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000

November 27, 2023

Latest News

Other News

ASHI announces comprehensive offering of Digital Marketing Assets

November 29, 2023
Industry Events

ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers

November 29, 2023
Other News

KIL N.Y.C. Scholarship for the Jewelry Arts opens application period

November 29, 2023

Other News

Jewelers Look to Modern Tech for a Profitable Future

Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts

Luxury watch preferences among high-income women in the USATHE MV

Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000

GIA global research team convenes in Carlsbad

Synchrony study reveals shoppers value in-store experiences, financing options for large purchases

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.